The article deals with theoretical and organizational aspects of the management justification on the basis of the effective financial motivation of the personnel in the context of its influence to use the production resources of the enterprise. To determine the studied object, the influence of the financial motivation of the personnel, the content of the category «effectiveness of financial motivation» is disclosed; the methods of the financial motivation are characterized; the types of the production resources of the enterprise are presented. Generalization of the provisions makes it possible to characterize the effectiveness of the financial motivation of the staff in two main areas: providing salaries and other bonuses in accordance with the quantity and quality of the labor results as well as the labor cost in the labor market; enhancing the employer’s growth: the labor productivity as well as the absolute indicators of income, profit on 1 UAH of salary (salary-making). The theoretical approach to manage production resources is developed on the basis of the financial motivation of the personnel. This approach provides the implementation of three stages: The first stage is the analysis of the state of efficiency of the financial motivation of the personnel. It provides the implementation of: definition of state financial efficiency of personnel motivation and problem statement; formulation of the purposes of the financial motivation of the personnel in terms of impact on the use of production resources of the enterprise. The second stage is the development of decisions to the growing influence of financial motivation of staff on the use of production resources. It involves the implementation of: defining a set of restrictions; generalization of relevant decisions. The third stage is decision-making and implementation. It provides the implementation of: development of decision selection criteria; selection and implementation of the relevant solution. The proposed analytical justification for making appropriate decisions takes into account organizational, informational and technological aspects and involves the use of appropriate decision-making methods to select the optimal option for influencing the use of production resources.

DevelopMent of proDuctive forces anD regional econoMy 25Technology audiT and producTion reserves -№ 5/5(37), 2017, © Mashchenko M., Klimenko O., Dykan O.

In conditions of limited resources and unlimited needs of mankind, the formation of a circular economy, which is aimed at energy saving and economically clean production and consumption, is relevant. Unlike the generally accepted, traditional linear economy, a circular economy is a tool for saving resources and materials and, as a result, is a path to sustainable economic growth. The latter is one of the main tasks both nationally and internationally. The purpose of the study is the development of theoretical and methodological support for the formation of a circular economy, taking into account the investment and innovation policy of the state. The research is based on the study of the essence of a circular economy based on investment and innovation policy. The main tasks of the circular economy are systematized. The relationship between the tasks and priorities of the circular economy is presented. This will direct the strategy of the circular economy to sustainable development, maintaining the quality of life, promoting environmental safety, health care, and demographic conditions, as well as deepening cooperation with the world community in solving environmental problems. The article contains a graph analytical analysis of the dynamics of capital investments by type of economic activity; dynamics of the structure of capital investments by sources of financing. The algorithm for the introduction of a circular economy on an innovative basis has been developed, which involves the development of an active or passive environmental strategy, balanced between the economic goals of enterprise development and the negative consequences of its impact on the environment and society, depending on socio-ecological and economic goals. This will optimize the socio-ecological and economic policy of the enterprise. The developed recommendations for the introduction of a circular economy, taking into account the investment and innovation policy, will improve the quality of management decisions and ensure their direction to improve the market positioning of the enterprise. Keywords: investments, innovations, investment and innovation policy, circular economy, development.

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Environmental security of the enterprise characterizes the state of protection of the enterprise and the environment, which allows you to maintain resistance to internal and external threats, providing the ability to solve problems of balanced development of the enterprise and improve the environment, contributes to the implementation of national concepts of socio-ecological and economic development and mechanisms to ensure it. The main tasks of the state to provide environmental security must be: substantiation of choice and decision-making in relation to the limited resources of nature and the environment as a specific public good; evaluation and comparison of costs and benefits in the environmental sphere, the rationale for the criteria and indicators of efficiency of nature protection actions; the analysis of market power for the environmental sector; consideration of external environmental effects (externalities); the development of methods for the estimation of an economic damage from pollution of natural environment; development of models of socioeconomic development that meet the requirements of environmental security.