It has been demonstrated in the presented study that the use of services plays a key role in the formation of a new type of the competitive economy based on the information technology and involves the innovation of mutually beneficial commercial interactions. Qualitative and quantitative changes in the content, forms, and mechanism of the workflow management have been investigated in the aspect of the main trends in the development of the monetary relations. The search for the modern business technology predetermined the development of the electronic wholesale market and the possibility to improve the convenience of the service of doing business. The subjects of this sector of commodity circulation confirm the efficiency of the formation of economic relations in the segment of online trade services and the prospects of the electronic business. The analysis of the electronic market trade workflow allowed to establish the main trends in its development, to identify the specifics of partnerships, their establishment, and the online implementation of trade procedures through the electronic document workflow. As a result of the study, the authors have established the reasons for the increase in the number of participants of electronic marketplaces, changes in the commodity structure in the corporate procurement sector, the mechanism for reducing purchase prices through electronic auction, and the possibility of optimizing costs and increasing the efficiency of managerial processes in the organization by improving the service automation of business selling processes in a competitive environment. Based on the comparison of the number of auctions conducted and the amount of deals concluded, it has been noted that the largest number of auctions were held in consumer goods, where the average deal value was the least, while the deals of the highest value were in the provision of services, with the lowest proportion of the conducted auctions. The authors of the study have analyzed potential commercial and technological risks and identified the main fraudulent schemes in electronic commerce and measures aimed at preventing or eliminating certain risk factors and conditions of uncertainty of the result. Based on the opinions of the experts, the promising directions for developing the electronic market and electronic wholesale services have been noted in the study, which can be achieved through the creation of independent electronic trading platforms by large industrial corporations, as well as through the use of the information and communication network functions in the internal corporate interaction in large holdings. Combining the capabilities of the marketplaces of the corporate and public procurement sectors and launching a joint service for electronic trading while maintaining established business processes will improve the efficiency of the commercial activities of participating organizations.

The main criterion for the sustainable development of social-andeconomic systems is the efficiency of functioning, taking into account the current environmental conditions. At the same time, favorable opportunities for carrying out activities, performing a certain role, confirming the significance in the future period are created. The analysis of the organization of enterprises’ innovation activities made it possible to establish the main trends in entrepreneurial behavior, to identify the features of innovation implementation, taking into account modern business conditions. As a result of the study, the authors found out the reasons for the low innovation activity at the enterprises in the Krasnoyarsk Territory, identified restrictions on the introduction of new technologies, the promotion of innovative products, the influence of factors on changes in the structure of financing innovations. Based on the opinions of specialists, the article highlights favorable opportunities for sustainable development of the region in the course of technological transformation, its resource provision, taking into account the increase in the innovation potential of organizations with the active assistance of the state to the innovation infrastructure development. The ongoing innovation processes determine environmentally oriented social changes leading to the development of society, contribute to increasing the innovations’ receptivity, the life quality and become the main tasks of sustainable development of the regional economy.

Economic and environmental measures related to the formation of nature reserves as key elements of the ecological network of Ukraine are considered. It is shown that in conditions of prevailing private ownership of land, a significant role is played by the forced alienation of land plots promising for conservation, as well as the establishment of environmental restrictions in land use. At the same time, the needs of the economy in land resources should be balanced with the requirements of environmental protection and biodiversity conservation. The additional benefits of creating conservation areas for the local population, which are associated with the creation of healthier living conditions and improving the quality of life, preventing the degradation of natural resources and reducing their pollution, are emphasized. The essence of spatial organization of the conditions of conservation of biological diversity in Ukraine through the formation of land-use areas of nature reserve fund is determined. An approach to improving the ecological and economic bases of the formation of land use areas of nature reserve fund, in particular, in the ecological network in Ukraine is given.

The textbook deals with the organization of commercial activity in the infrastructure of the market, in terms of modern changes in world and domestic trade from the standpoint of the functional-annual approach. The basis of the presentation is the program of the discipline "Organization of commercial activity in the market infrastructure" of the curriculum of the training direction 38.03.06 "trade business". The textbook outlines the basic theories and technological processes of the organization of commercial activity of the enterprise. The textbook is designed to study in the undergraduate course, and will be useful for undergraduates, graduate students, teachers of economic disciplines, specialists of trade enterprises.

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