To identify the links between the main elements of the strategic set of the company, to determine the problems and the possibilities of their effective implementation by cooperating business units.Methodology. In the research on elements and subsystems, approaches and concepts of strategic enterprise management, as well as the possibilities of their effective integration, methods of system analysis were used, which ensured the effectiveness of generalizations and constructive conclusions.findings. The study analyzes widespread problems of imbalance between the overall strategy of enterprise development and its investment, production and functional strategies, which leads to a decrease in management effectiveness and business efficiency. The article critically analyzes different views on the concept of technical development strategy and its relationship with investment, production and functional strategies, which are usually included in the strategic set of the company; the possibilities of their com plex optimization in achieving the goals of the overall development strategy are also identified.originality. As a result of generalizing data on the enterprise strategy system, critical points of their intersection were studied, as well as features of effective strategic management were identified.Practical value. Based on the systematization and development of theoretical foundations, as well as the analysis of the effec tiveness of strategic management of Ukrainian enterprises, for them there have been ways identified to neutralize the problems in the formation and implementation of functionally interconnected innovationoriented strategies, improving the efficiency of in vestments, which are harmonized across different strategic horizons.

Abstract:The key to increasing the value of the enterprise, its competitiveness and profit level, respectively, is a timely and adequate investment in the investment project. However, the risks that have been underestimated can adversely affect the sustainability and financial performance of the enterprise. That is why it is essential to quantify the risk of investment projects.The article covers the issues of quantitative risk assessment of an investment project. The concept and methodology of investment risk assessment are considered. The methods of a quantitative evaluation of risks are presented. The simulation experiment was performed.

The activities of agriculture enterprises are those referred to the riskiest types of entrepreneurship, because there exists certain dependence on the risks of production activities and market risks, especially marketing and price risks, each of the above mentioned has its own specific manifestation and impact on the company value in this sector. The aim of the study is to study the origins of the market risks emergence and their impact on the cost of agribusinesses in the new business environment. Farmers do not normally pay attention to market risks and do not analyze the types of products that increase their company value. This problem can be solved by using the ABC-analysis of the agricultural product mix, the "sales as contribution to reimbursement" analysis, the introduction of a restricting system on the use of valuable natural resources and diversification. The use of economic and mathematical methods allows us to find a rational production structure of an agricultural enterprise, to calculate the optimal structure of its crop area or an area of a separate group of agricultural crops.

Б а с р е д а к т о р ы х.ғ.д., проф., ҚР ҰҒА академигі М.Ж. Жұрынов Р е д а к ц и я а л қ а с ы: Абиев Р.Ш. проф. (Ресей) Абылкасымова А.Е. проф., академик (Қазақстан) Аврамов К.В. проф. (Украина) Аппель Юрген проф. (Германия) Баймуқанов Д.А. проф., академик (Қазақстан) Баймұратов У.Б. проф., академик (Қазақстан) Байтанаев Б.А. проф., академик (Қазақстан) Байтулин И.О. проф., академик (Қазақстан) Банас Иозеф проф. (Польша) Берсимбаев Р.И. проф., академик (Қазақстан) Велесько С. проф. (Германия) Велихов Е.П. проф., РҒА академигі (Ресей) Кабульдинов З.Е. проф. (Қазақстан) Қажыбек Е.З. проф., корр.-мүшесі (Қазақстан) Қалимолдаев М.Н. проф., академик (Қазақстан), бас ред. орынбасары Қамзабекұлы Д. проф., академик (Қазақстан) Қойгелдиев М.К. проф., академик (Қазақстан) Лупашку Ф. проф., корр.-мүшесі (Молдова) Мохд Хасан Селамат проф. (Малайзия) Новак Изабелла проф. (Польша) Огарь Н.П. проф., корр.-мүшесі (Қазақстан) Полещук О.Х. проф. (Ресей) Поняев А.И. проф. (Ресей) Сагиян А.С. проф., академик (Армения) Таймагамбетов Ж.К. проф., академик (Қазақстан) Хрипунов Г.С. проф. (Украина) Шəукенова З.К. проф., корр.-мүшесі (Қазақстан) Юлдашбаев Ю.А. проф., РҒА академигі (Ресей) Якубова М.М. проф., академик (Тəжікстан) «Қазақстан Республикасы Ұлттық ғылым академиясының Хабаршысы».

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