Using a classical result of Nagata, Achilles, Huneke and Vogel gave a criterion for the Stiickrad-Vogel multiplicity to take the value one. We use Huneke's extension of Nagata's theorem to give a necessary condition for the Stiickrad-Vogel multiplicity to have an arbitrary preassigned bound, under certain conditions. A usable criterion of multiplicity n results (given mild hypotheses). We also revisit some basic results in the Stiickrad-Vogel theory in the light of the behaviour of tensor products of affine primary rings, and also revisit some arguments of Achilles, Huneke and Vogel from the point of view of fibre rings.