A longitudinal comparative study of university research commercialization performance: Australia, UK and USA

Yencken, John; Gillin, Murray

doi:10.5172/impp.2006.8.3.214

Cited by 17 publications

(11 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A similar scheme in the invention commercialization process can be detected in the scientific works of J. Yencken, M. Gillin (2006), J. G. Thursby, M. C. Thursby (2007), D. S. Siegel et al (2007), F. Zhao (2004 and others dealing with the commercialization of university intellectual property, that means in World Intellectual Property Organization reports and presentations, and many universities, innovation centres Web sites. The subject is the commercialization of inventions university or research institute.…”

Section: Relationship Between New Product Development Commercializatmentioning

confidence: 55%

Marketing Strategy Formulation for Innovative Product Development Process

Zemlickienė

Maditinos

2012

Business: Theory and Practice

View full text Add to dashboard Cite

Abstract. The scientific literature widely considers the new product development (NPD) process. Innovation process influencing NPD process brings for the product an exceptional value which stimulates market demand of these products. However to create a successful new product is not easy. Scholars of management, politicians and economists acknowledge the advantages of new products and market power, but the development of these products is a problematic and long-term process that requires considerable time and financial costs, which often does not receive the return. Scholars state that problems are related to marketing. Based on these research results, the article concentrates on the marketing strategy formulation for a NPD process. The aim of this study is to gather, research and generalize recent scientific literature in order to provide conclusions, related to the marketing strategy formulation for the NPD. Implementing the aim of this study, most of the chaos was caused by fact that NPD process, innovation process and the research commercialization process are interrelated, and problem-solving has particular features in common. In order to clarify the relationship between these processes, a comparison of these processes and definitions was carried out. In analysis of NPD process, the limits of research were set -the process was analysed from the initial product design phase and was completed with the product introduction to the market.Keywords: marketing strategy formulation, innovative product, development process. 2012-06-29; priimta 2012-09-14 Santrauka. Mokslinėje literatūroje plačiai nagrinėjamas naujo produkto kūrimo (NPK) procesas. Inovacinis procesas, darydamas įtaką NPK procesui, suteikia išskirtinę vertę produktui, kuri skatina šių produktų paklausą rinkoje. Tačiau sukurti sėkmingą naują produktą nėra paprasta. Vadybos mokslo atstovai, politikai ir ekonomistai pripažįsta naujų inovatyvių produktų pranašumą ir galią rinkoje, tačiau šių produktų kūrimas -ilgalaikis ir problemiškas procesas, sunaudojantis daug laiko ir finansinių sąnaudų, http://www.btp.vgtu.lt/en kurios dažnai nesulaukia grąžos. Mokslininkai teigia, kad problemos daugiausia susijusios su marketingu. Remiantis šių mokslinių tyrimų rezultatais, straipsnyje buvo susitelkta į mokslinius tyrimus, skirtus marketingui, orientuotam į NPK procesą. Šio tyrimo tikslas -surinkti, išnagrinėti ir apibendrinti naujausią mokslinę literatūrą siekiant pateikti išvadas, susijusias su marketingo strategijos formavimu inovatyviam produktui kurti. Stengiantis įgyvendinti šio darbo tikslą, nemažai painiavos sukėlė faktas, kad NPK procesas yra susipynęs ir su mokslinių tyrimų komercializavimu, ir su inovaciniu procesu, o sprendžiamos problemos turi bendrų požymių. Stengiantis paaiškinti šių procesų tarpusavio santykį, procesai buvo palyginti su sąvokomis. Analizuojant NPK procesą, buvo nustatytos mokslinio tyrimo ribos, apimančios procesą nuo koncepcijos analizės iki produkto išleidimo į rinką. JELReikšminiai žodžiai: marketingo strategijos formavimas, i...

show abstract

Section: Relationship Between New Product Development Commercializatmentioning

confidence: 55%

Marketing Strategy Formulation for Innovative Product Development Process

Zemlickienė

Maditinos

2012

Business: Theory and Practice

View full text Add to dashboard Cite

show abstract

“…Most of these are insular perspective and are not sole determinants in commercialisation success. External factors such as low business investment in R&D and the consequent low technology absorptive capacity (Yencken and Gillin, 2006), must also be taken into account in order to overcome the technological and capacity limitations or "innovation trap" within the university, besides the measure of success in commercially sold products or services. In this study, two academics staff, a.k.a.…”

Section: Escaping the Trapmentioning

confidence: 99%

Escaping the Middle Innovation Trap: Case Studies of Two Successful Spin-off Companies from a Malaysian Research University

Shamsir

Jamil

2019

JRMG

View full text Add to dashboard Cite

The concept of the "middle innovation trap" has been proposed as a phenomenon of a "failed transformation from implementation based to concept design based capability" (Lee et al., 2019). Over the past two decades, many countries have been caught in the middle income traps. The same phenomenon can possibly be observed in institutions of higher learning, especially government-funded institutions that are a microcosm of the country as their development and wellbeing are intricately linked to the country's finances. Institutions are often well funded with significant capital expenditure during their inception, enabling them to possess the latest technologies with good teaching and research capabilities which in turn could stagnant and degrade if the government switches to fund other inception projects. Hence, these institutions are left to fend on their own, creating a technological and innovation trap that is insurmountable without repeated investment effort to bridge the gap created by rapidly advancing technologies or narrowing of the long tail of scientific research. In this study, two cases from Universiti Teknologi Malaysia (UTM) are described; robotics and skin-care innovation that has been successfully commercialised, hence "escaped" the middle innovation trap. In both cases, the commercialised innovation was very dependent on self-driven extraordinary inventors who developed extensive industrial insights acquired by additional training not accessible to their peers. Their products are not novel and utilise existing technologies that are shaped into commercially available products or services. Although UTM technology transfer office is known for its support and flexibility towards academics pursuing commercialisation, the role of the extraordinary individuals who possess exceptional drive is the key factor in escaping the trap. In conclusion, escaping from the middle innovation trap would only be successful by providing significant and continuous support to the correct type of academic staff.

show abstract

“…Interestingly, it suggests there is no link between GDP per capita and open government. Yencken and Gillin () argue that the primary drivers for innovation are the level of expenditure on research and development (R&D) and technology absorptive capacity. Absorptive capacity is the ability of a national innovation system to exploit the new knowledge generated by that investment in R&D. Gross expenditure on R&D has a number of components including expenditure by public agencies (universities and publicly funded research institutes) and business expenditure on R&D. The proportion of business expenditure on R&D to gross expenditure on R&D and the parallel measure of the proportion of a nation's research scientists and engineers employed by business (Lankhuizen, ) has been shown to be an effective indicator of national technology absorptive capacity (Yencken and Gillin, ).…”

Section: Government Opennessmentioning

confidence: 99%

Does Openness Improve National Innovation? An Application to OECD Countries

et al. 2017

View full text Add to dashboard Cite

Open systems theory offers a conceptual platform to understand how systems can be effective in adapting to their environments through purposeful action. It is relevant to the performance of national systems of innovation: open‐oriented countries are more likely to be successful in innovation because of the knowledge exchange between international organizations and organizations within the same country. In this paper, the open systems concept is defined and measured by a number of factors including extent of open trade, information and communication technology development, and online government service measures. In this study, the relationship between the measures of openness and the level of innovation of each country (measured using the Global Innovation Index) is analysed using analysis of variance, with results indicating a positive relationship. The theoretical contribution resides in the argument that a nation's openness relates to innovation capability and that this can be assessed by the factors in the model used in the paper. We argue that rather than focusing on innovation, countries should consider developing an open systems platform for innovation by maximizing their interactions with the international environment and developing mechanisms to circulate knowledge internally within the country. This should result in a supportive context where innovations can emerge. © 2017 John Wiley & Sons, Ltd.

show abstract

A longitudinal comparative study of university research commercialization performance: Australia, UK and USA

Cited by 17 publications

References 3 publications

Marketing Strategy Formulation for Innovative Product Development Process

Marketing Strategy Formulation for Innovative Product Development Process

Escaping the Middle Innovation Trap: Case Studies of Two Successful Spin-off Companies from a Malaysian Research University

Does Openness Improve National Innovation? An Application to OECD Countries

Contact Info

Product

Resources

About