In modern market conditions in the era of rapid scientific progress, the usual assessment of the market value of an organization may not give an objective assessment, which is why the concept of human capital is of particular importance. Human capital and its components determine the value of the company's intellectual and labor resources. The complex nature of human capital determines a special approach to its assessment and management. This article discusses the methodology of indicative management, whose advantages in the form of flexibility and adaptability make it especially effective for managing such a complex concept as human capital. The methodology of the approach is described from the perspective of the firm, and not the state as a whole, therefore, in the article, a number of capital characteristics will be omitted as insignificant. The data for the experiment were collected by questioning, and indicative indicators were calculated based on an expert assessment of a specific market situation, respectively, in other cases, indicators should be recalculated..