A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G.; Garretson, Judith A.

doi:10.1177/0092070398264003

Cited by 447 publications

(546 citation statements)

References 23 publications

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“…Atitude Burton, Lichtenstein, Netemeyer, & Garretson (1998) E1 Quando eu compro marcas próprias, eu sempre sinto que estou fazendo um bom negócio.…”

Section: D3unclassified

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

2016

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Antecedentes de la intención de compra de marcas propias: Un estudio en el mercado emergente RESUMOEste estudo investiga preditores da intenção de compra de marcas próprias e suas inter-relações. Aprofunda-se a linha de pesquisa sobre formação da intenção de compra pela modelagem de construtos ainda não avaliados simultaneamente em estudos anteriores, a saber: imagem da loja, risco percebido, imagem da marca própria e atitude em relação à marca própria. Para testar as hipóteses oriundas da literatura sobre o tema, dados foram coletados por meio de uma survey com 1.938 clientes de supermercados no Brasil. Os resultados, obtidos por meio de modelagem de equações estruturais utilizando PLS, demonstram que há relacionamentos significativos entre (1) risco percebido e imagem da marca própria; (2) imagem da loja e imagem da marca própria; (3) imagem da marca própria e atitude; e (4) entre atitude e intenção de compra. Conclui-se que o risco percebido e a imagem da loja são fortes preditores da imagem da marca própria e da atitude, compondo um modelo robusto de predição da intenção de compra de marca própria e perfazendo contribuição a literatura.PALAVRAS-CHAVE | Marca própria, risco percebido, imagem da loja, imagem de marca própria, intenção de compra. ABSTRACT RAE-Revista de Administração de Empresas | FGV/EAESP

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“…Atitude Burton, Lichtenstein, Netemeyer, & Garretson (1998) E1 Quando eu compro marcas próprias, eu sempre sinto que estou fazendo um bom negócio.…”

Section: D3unclassified

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

2016

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“…Bettman's research early indicates that perceived risk, information and perceived-product-quality variables are seen as important factors that influence purchasing behavior (1974). Besides, some authors mention that customer attitudes toward private labels relate to their perception of prices (Burton, Lichtenstein, Netemeyer, & Garretson, 1998) while others argue that non-price factors may explain the private label proneness of consumers better than price indicator (Hoch & Banerji, 1993;Sheau-Fen et al, 2012).…”

Section: Summary Of Relevant Research About Private Labelsmentioning

confidence: 99%

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Vo¹,

Nguyen²

2015

IJMS

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This study aims to investigate how financial risk, performance risk, physical risk, store image and familiarity affect perceived quality and customer purchase intention toward private labels in Vietnamese context. Moreover, the moderating effects of store image are measured to gain deep knowledge into this proneness. The research model is designed to test in Ho Chi Minh City with 380 participants and collected data is analyzed by SEM method. The results indicate that performance risk, physical risk and store image significantly influence perceived quality. In addition, performance risk, physical risk and store image have indirect effect on purchase intention through perceived quality while only direct effect of familiarity on purchase intention is proved. Interestingly, the role of store image, which moderates the relationship between performance risk, physical risk and perceived quality, is strongly determined. Hence, store image is considered as a symbol of quality and risk reducer. From these findings, the research is expected to provide useful reference for retailers and marketers to come up with effective solutions associated with private labels. Lastly, this research still contains some limitations including sample size, product category and measurement scale, which need to be improved by further research.

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“…Low priced private label brands can be used to improve the price image of a store and to attract price and value conscious consumers (Ailawadi et al, 2001;Burton et al, 1998). Burton et al (1998) distinguish two types of private label buyers: a first group is driven by the low price; the second group is more value conscious, seeking good quality for a lower price than international brands.…”

Section: Perceived Value Of and Willingness To Buy A Store Brandmentioning

confidence: 99%

“…Burton et al (1998) distinguish two types of private label buyers: a first group is driven by the low price; the second group is more value conscious, seeking good quality for a lower price than international brands. In an empirical study of grocery shoppers' reactions to private labels and deals on national brands, Garretson et al (2002) found that value consciousness and smart shopper self-13 perception both have a positive effect on consumer attitudes toward private labels, whereas value consciousness has a negative effect on loyalty to national brands.…”

Section: Perceived Value Of and Willingness To Buy A Store Brandmentioning

confidence: 99%

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

Liljander

Polsa

Riel

2009

Journal of Retailing and Consumer Services

174

154

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A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Cited by 447 publications

References 23 publications

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

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