A Semiotic Analysis Found on Movie Poster “Shutter Island”

Utami, Ratih Gema; Setia, Eddy; Deliana, .

doi:10.32734/lingpoet.v2i3.6642

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…Some notable studies were conducted by: 1) Utami, dkk. (2021) analyzed the meaning from the semiotic signs on "Shutter Island" movie poster by applying the theory of sign by Saussure (1974), theory of color by Wierzbicka (1996), and theory of Dyer (1986) in identifying verbal and visual aspects of the movie poster (Utami, Setia, & Deliana, 2021); 2) a research entitled Semiotic Analysis of "The Conjuring" Movie Poster Advertisement analyzed a poster of "The Conjuring" fi lm by utilizing the same theories (i.e. Saussure, 1974;Wierzbicka, 1996); and Dyer 1986) in order to formulate the visual and verbal meanings contained on the selected fi lm poster (Juliantari, 2014); 3) Burty (2013) analyzed the posters of "Harry Potter and the Deathly Hallows" by utilizing the theory of connotative meaning proposed by Chandler (Burty, 2013); 4) A research entitled A Semiotic Analysis On Symbol In Selected Hollywood Horror Movie Posters analyzed symbol in selected Hollywood Horror Movie Posters utilized a semiotic theory of Barthes (1983) to 5 selected Hollywood fi lm posters.…”

Section: Previous Literaturesmentioning

confidence: 99%

A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

Amri,

Pratiwi

2023

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This research is a descriptive qualitative research on semiotic field. The subiect of this research is a poster series of Diary of a Wimpy Kid, a movie adaptation of the same title semi-animated children book by Jeff Kinney. The data consists of a teaser poster and a theatrical poster of the movie film derived from Cinemags Movie Magazine and 20th Century Fox. This research aims to analyze semiotic signs from both posters by identifying icon, index, symbol, code, language, and myth following Saussure's, Peirce's, Danesi's, and Barthe's theories on Semotics. The result of the analysis presented 8 semiotic signs (4 on each poster) with the detailed analysis of signs, icon, index, symbol, code, and myth on each signs.

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Section: Previous Literaturesmentioning

confidence: 99%

A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

Amri,

Pratiwi

2023

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“…Semiotics analysis on movies has been discussed by other researchers. Utami, Setia, and Deliana (2021) discussed a movie poster, and they found two aspects attached to the poster, namely the verbal aspect and visual aspect. Some variables on the former are characters, title, and date of the movie.…”

Section: Introductionmentioning

confidence: 99%

Expectation and family hierarchy pressure: A semiotics analysis of colors in Encanto (2021)

Puti,

Dessi Syarifah,

Prasetyoningsih

2023

LKS

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The aim of this study is to observe how colors depict expectations and pressures within a family. Encanto is an animated musical movie that describes hierarchy in a family which inevitably triggers a hierarchy of expectations and pressures from Abuela Alma, the oldest member of the Madrigal family. She treated her children and grandchildren as her own expectation and desire for the sake of the continuity of the family’s descendants. This study belongs to a descriptive qualitative study where observing, recording, and analyzing the data are applied. Roland Barthes’ theory about denotation and connotation will be used to analyze the meaning of the colors attached to each character of this movie. The various colors presented are magenta, baby blue, tiffany blue, lilac, white, yellow, faded green, scarlet, black, and bluish colors. Each color symbolizes characters, the hierarchy of expectations, and the kinds of pressure in this family. The colors and patterns of each individual's outfit, according to the explanation of the contrasts between the characters on each side, indicate the degree of Abuela's influence over them, as she is the person in charge of the family hierarchy. Abuela, aware of the community's dominance of magical power, tries to keep it in her family, resulting in a hierarchical disposition in her family based on her perspective of how their magical ability benefits others.

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Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

Yang

2023

PLoS ONE

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With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing efficiency of movie posters and promote the development of film and television industry. First, the design concept of high grossing movie posters is discussed. Then, the concept of movie poster analysis based on Deep Learning (DL) technology is analyzed under Big Data Technology. Finally, a movie poster analysis model is designed based on Convolutional Neural Network (CNN) technology under DL and is evaluated. The results demonstrate that the learning curve of the CNN model reported here is the best in the evaluation of model performance in movie poster analysis. Besides, the learning rate of the model is basically stable when the number of iterations is about 500. The final loss value is around 0.5. Meanwhile, the accuracy rate of the model is also stable at the number of iterations of about 500, and the accuracy rate of the model is around 0.9. In addition, the recognition accuracy of the model designed here in movie poster classification recognition is generally between 60% and 85% in performing theme, style, composition, color scheme, set, and product recognition of movie posters. Moreover, the evaluation of the model in the movie poster style composition suggests that the style composition of movie poster production dramatically varies in different films, in which movie posters focus most on movie product, style, and theme. Compared with other models, the performance of this model is more outstanding in all aspects, which shows that this work has achieved a great technical breakthrough. This work provides a reference for the optimization of the design method of movie posters and contributes to the development of the movie industry.

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A Semiotic Analysis Found on Movie Poster “Shutter Island”

Cited by 4 publications

References 2 publications

A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

Expectation and family hierarchy pressure: A semiotics analysis of colors in Encanto (2021)

Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

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