“…In developing countries, most of the prior studies conducted in Malaysia (Cheng et al, 2009;Fauzi et al, 2018;Fauzi et al, 2019;Rahman et al, 2015). Meanwhile, limited studies were conducted in Middle East countries (Al-Delawi and Ramo, 2020;Al Delawi, 2019;Alhawary and Assistance, 2017;Mahmood et al, 2019;Massoudi, 2020), particularly among academic staff in the Iraqi setting (Massoudi and Hamdi, 2019;Mousa et al, 2019). The purpose of this study is to examine the impact of ATT, SN, and PBC on KS among academic staff at private universities in Erbil.…”