“…Sports organizations, in turn, have other goals pursued in SDP engagement ( 5 ) such as social engagement, new income and/or new markets, talent scouting, marketing-specific goals, or increasing the sport's participation ( 10 , 11 ). Additionally, AlKhalifa and Collison identify–generally spoken–“increasing the amount of activities to raise awareness of development goals,” “promoting the organization by improving the track record,” and “expanding networks,” inter alia , as pursued goals ( 6 ). However, one can observe that the respective goals are not openly communicated in every case but in some cases, they seem to be adopted for the relevant audience ( 11 ).…”