“…Inevitably altmetrics has brought fresh attention to the uses of data (via metrics) for evaluation or judgment (Crotty, 2014;Hicks et al, 2015). Skeptics insist on stricter standards for defining metrics, data quality, indicator reliability, and representation of social media contexts before altmetrics can be fully accepted in research assessment and faculty evaluation (Liu & Adie, 2013), but altmetrics' chief theorist and advocate says that the traditional system based on citations is too remote from the realities of science, "where ideas are born, nursed, and raised in messy, fast moving informal invisible colleges" (Priem, 2014, p. 264; see also Lapinski, Piwowar, & Priem, 2013).…”