An Analysis of the Demand Market of Indonesia Plywood in Japan

Abstract

The Indonesian plywood industry began to rapidly develop in the 1980s, since the government stated a new policy regarding a ban on the export of wood logs in 1985. The industry has experienced rapid growth and structural change and played an important part in the Indonesian economy through a significant role as a gross domestic product, foreign exchange, government revenue, and employment contributor. The aims of this study are to analyze the current situation of Indonesian plywood consumption and to estimate the demand market of Indonesian plywood for the next five years in Japan. For the purposes of the study, data of the export of Indonesian plywood to sixteen countries over five years (2008)(2009)(2010)(2011)(2012) and data of plywood exported to Japan over thirty one years was collected. To predict demand market of Indonesian plywood in Japan, the obtained data was analyzed by using an exponential smoothing model. Mean Absolute Percentage Error, Mean Squared Error and Mean Absolute Deviation are also used to calculate demand sales forecast accuracy. The results indicated that the future market of Indonesian plywood in Japan will remain fairly constant at the level of 1.09 million m 3 in 2013 until 2017. Japan is still the dominant market for Indonesian plywood.

The Impact of Perceived Environmental Uncertainty Supply Chain Performance and Integrated Domestic Economy Plywood Manufacturer in Indonesia

“…Makarennu analyzed that happens because the plywood industry not only faces competition from plywood manufacturers in other countries, but also have to deal with uncontrolled competition between Indonesia's plywood exporters as well as the lack of competitiveness of its products, in this case the author tries to connect with some of the indicators in the perceived environmental uncertainty variable. Indonesia's plywood has lost its competitiveness in the international market due to the cost of production continues to grow (as a result of rising fuel prices and labor costs, coupled with the logistical problems of unceasing) and social issues such as looting, robbery, and social conflict in forest areas [2] in this case the author tries to connect with some of the indicators in the supply chain performance variable. The end of 2014, the market weakened [2].…”

“…Indonesia's plywood has lost its competitiveness in the international market due to the cost of production continues to grow (as a result of rising fuel prices and labor costs, coupled with the logistical problems of unceasing) and social issues such as looting, robbery, and social conflict in forest areas [2] in this case the author tries to connect with some of the indicators in the supply chain performance variable. The end of 2014, the market weakened [2]. Although it is no longer possible to maintain the largest plywood as a foreign exchange earner in the non-oil/gas, still has the potential to become one of the main foreign exchange earner, given that Indonesia's plywood still dominate the international market for hardwood plywood.…”

“…Last year, the industry has allocated about 80% of its output for the export market. In the non-oil sector, plywood still plays a very important role as a source of foreign exchange in addition to textiles [2]. However, Indonesia's foreign exchange earning of plywood exports have declined [2].…”

Marketing Channels of Sengon (Falcataria moluccana) on the Local Community Sawn Timber Industry in Sukamarga Village, Abung Tinggi Sub-district, North Lampung Regency

“…Keywords: marketing, marketing channels, Falcataria moluccana, sawmill, sawn timber PENDAHULUAN Pemasaran adalah proses aliran komoditi yang disertai perpindahan hak milik barang atau jasa yang dilakukan oleh lembaga-lembaga pemasaran dengan melaksanakan satu atau lebih fungsi-fungsi pemasaran (Makkarennu et al 2017). Lingkungan lembaga pemasaran terdiri dari pelaku-pelaku dan kekuatan-kekuatan yang memengaruhi pasar dan memiliki kemampuan untuk mengembangkan dan mempertahankan transaksi yang menguntungkan dengan pelanggan sasarannya yaitu: perusahaan, pemasok, perantara pasar, pelanggan, pesaing, dan publik (Espinoza et al 2015).…”

“…Lingkungan lembaga pemasaran terdiri dari pelaku-pelaku dan kekuatan-kekuatan yang memengaruhi pasar dan memiliki kemampuan untuk mengembangkan dan mempertahankan transaksi yang menguntungkan dengan pelanggan sasarannya yaitu: perusahaan, pemasok, perantara pasar, pelanggan, pesaing, dan publik (Espinoza et al 2015). Menurut Kotler and Amstrong (2008) saluran pemasaran adalah sekelompok perusahaan atau perseorangan yang memiliki hak pemilik suatu barang dan bergantung satu sama lain agar barang dapat dikonsumsi oleh pengguna akhir pada saluran pemasaran. Pemasaran akan lebih baik jika fungsi pemasaran berjalan dengan baik dan menguntungkan semua pihak dalam lembaga pemasaran (Sawyer et al 2008).…”