“…Multiple studies, such as those above, have been undertaken (both internally in organizations, and externally reported in scientific literature) to evaluate the efficacy of visitation, conservation messaging and educational programs in both formal learning settings (e.g., scheduled school visits) and informal, free-choice learning (e.g., zoo visitors' engagement with signage or presentations; Bexell et al, 2007;Chalmin-Pui & Perkins, 2017;Clayton, 2016;Collins et al, 2019;2020a;2020b;Dove & Byrne, 2014;Escobar-Ibarra et al, 2021;Hayward & Rothenberg, 2004;Lindemann-Matthies & Kamer, 2005;Lukas & Ross, 2005;Miller et al, 2013;Moss et al, 2014Moss et al, , 2015Moss et al, , 2017aNygren & Ojalammi, 2018;Spooner et al, 2019;Spooner, Jensen et al, 2021). Indeed, even the American Association of Zoos and Aquariums (AZA) requires accredited facilities to consistently measure the effective impact of their conservation and educational programs/presentations to maintain accreditation (AZA, 2021), as do most of the other regional and global zoo and aquarium associations (Barongi et al, 2015;WAZA, 2005).…”