An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers’ Intentions to Revisit

The Moderating Role of Water Park Service Quality, Environment, Image, and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study

“…Previous researchers generalized the concept of perceived value to mean a customer's general estimation of the value-for-money of a product or service, and consumers consistently considered prices charged for service on a gain-loss ratio when compared with received value (Ravald & Grönroos, 1996;Zeithaml, 1988). Therefore, in behavioral research, perceived value is a significant Downloaded by [Gazi University] at 00:18 04 February 2015 antecedent for estimating and comprehending customer satisfaction and loyalty (Gallarza & Saura, 2006;Petrick & Backman, 2002). Moreover, some researchers stressed that perceived value is a better antecedent for estimating customer behavioral intention than satisfaction or quality (Cronin et al, 2000;Oh, 2000).…”

“…Similarly, Chen and Chen (2010) determined that perceptions of value are critical predictors of behavioral intention and customer satisfaction among heritage tourists in Taiwan, and customers' perceptions of value closely related to loyalty. Furthermore, Petrick and Backman (2002) tested the relationship among values from acquisition, transaction, and perceptions and repurchase intentions of golf travelers to a coastal golf resort. They found that perceived value influenced resort customers' revisit intentions and that two constructs of value-acquisitional value and transactional value-were significant predictors of perceived value and repurchase intention.…”

“…To date, the limitation of empirical tests of relationship of perceived value in the water park industry is largely focused on antecedents of satisfaction and loyalty without considering various aspects of customer loyalty (Gallarza & Saura, 2006;Petrick & Backman, 2002). Moreover, little research has examined the moderating role of perceived value associated with various factors in a water park.…”

“…Accordingly, improving customers' perceptions of value in the tourism industry is an important component of customer loyalty and of achieving a sustainable, competitive advantage. This contributes to a general association between tourists' perceived value and customer loyalty, and it may have positive influences on a destination's long running success (Anderson & Srinivasan, 2003;Chen & Dubinsky, 2003;Petrick & Backman, 2002).…”

Thanatourism or peace tourism: perceived value at a North Korean resort from an indigenous perspective

“…A great deal of research suggests that perceived value is an important predictor and key determinant of customer satisfaction and future behaviour (Cronin et al, 2000;McDougall and Levesque, 2000;Parasuraman and Grewal, 2000;Petrick and Backman, 2002;Sánchez et al, 2006;Lee et al, 2007). In the marketing literature, several researchers have tested the relationship between value, satisfaction and future intention.…”