The Moderating Role of Water Park Service Quality, Environment, Image, and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study

Lee, Sang-Mook; Jin, Naehyun; Lee, Hyuckgi

doi:10.1080/1528008x.2014.855102

Cited by 27 publications

(25 citation statements)

References 67 publications

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“…Sweeney et al (1997) concluded that overall value had the greatest influence on willingness to buy than functional, technical and product quality. Pura (2005) and Lee et al (2014), in studies of effect of customer perceived value on attitudinal and behavioural component of loyalty concluded that behavioural intentions were significantly influenced by customer perceived value.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Zeithalm (1988) suggests that this assertion should be modelled and tested. In response to this call, many studies have been conducted to assess this assertion in both wider service marketing research (see for example Zeithalm et al 1996;Zeithalm, 2000, Zhao et al, 2012Wu et al, 2014) and the tourism and hospitality field (see for example Yuan and Jang, 2007;Zabka et al, 2010;Howat and Assaker, 2013;Lee, Jin and Lee, 2014). Even though there have been several examinations of this relationship, there are still contentions.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Gallarza and Saura (2006) state that it is imperative this area is explored, particularly in visitor attraction studies, where little work has been done. Equally, little research has assessed the moderating role of various factors associated with perceived value (Lee, Jin and Lee, 2014).…”

Section: Introductionmentioning

confidence: 99%

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An examination of the role of service quality and perceived value in visitor attraction experience

Oriade

Schofield

2019

Journal of Destination Marketing & Management

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The purpose of this paper is to examine the relationships between service quality, perceived value, satisfaction and behavioural intentions in UK attraction context. Data was collected in the Midlands Region of the UK from two visitor attractions utilising mixed-mode survey approach. A total of 507 usable questionnaires were analysed using ordinary least squares (OLS) multiple regression analysis to examine the relationship between the constructs. The findings confirm the cognitive-affectiveconative order between the service constructs within the context of UK visitor attractions. This study has improved the understanding of the role of value in service experience, particularly attraction context, providing evidence that value exerts more influence on satisfaction and behavioural intention. More specifically emotional value exerts more influence on satisfaction and behavioural intention than other forms of value. Managers need to view the visitor experience holistically rather than concentrating on one or two service construct(s).

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

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An examination of the role of service quality and perceived value in visitor attraction experience

Oriade

Schofield

2019

Journal of Destination Marketing & Management

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“…Jorge Vera, Andrea Trujillo (2013) have the same result in Mexican bank research [9]. Sangmook Lee, Naehyun Jin, Hyuckgi Lee (2014) demonstrate that CPV has a positive regulation on whatever emotion or behavior loyalty in tourist research [10]. All in all, what is the brand core source of competitive advantage and the core of the customer's key selling point as well as ongoing long-term purchasing behavior is the continued customer satisfaction, which comes from customer perceived value.…”

Section: Customer Perceived Valuementioning

confidence: 86%

A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT

Liu¹,

Sun²

2015

JSS

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The difference of the product differentiation fuels the competition of brands, steering the direction from the simple product competition to the added value of the brand. In the brands competition, customer-perceived value is the core of the competing. High customer-perceived value means the appropriate brand image left in the customers' mind, thereby affecting the consumer loyalty and frequency of purchase again, showing the status of the brand. Using the method of IAT (implicit association test), the text analyzes the difference of the user experience of two competitive brands, and has an insight into the advantages and disadvantages of the competitive brand from four dimensions. The result shows that, overall speaking, the customer-perceived value of McDonald is higher than that of KFC, but in the dimension of service and value, the customer-perceived value of KFC is much higher, giving the direction for the marketers to make the appropriate tactics based on the difference of the brand customer-perceived value.

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“…This study adopts the input-process-output concept to develop the research framework, and employs service quality and corporate image as two critical input factors from medical institutions. Service quality can be regarded as one of the key elements for companies to compete in the market, and an important predictor of customer loyalty (Gallarza & Saura, 2006;Lee, Jin, & Lee, 2014). Due to safety reasons, medical tourists usually think carefully when considering whether to take treatments abroad and thus, the service quality of the medical institutions can be seen as an important determinant in their subsequent decisions.…”

Section: Introductionmentioning

confidence: 99%

Factors associated with medical travel behaviours: the input–process–output perspective

2015

Current Issues in Tourism

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This study adopts the input-process-output perspective to develop a research framework, and aims to investigate the factors associated with medical travel behaviours. A total of 343 international medical tourists who took low invasive treatments in Taiwan were surveyed using questionnaires. The data were analysed using structural equation modelling, and the results of this work are as follows. Medical tourists felt that higher service quality led to better corporate image. The service quality and corporate image of medical institutions had positive influences on the perceived value of medical travel. Perceived value plays a significant mediating role for the relationships between various medical institution factors and behavioural intention. Furthermore, destination image can be regarded as an important moderator that facilitates the influences of medical institution factors on perceived value.

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The Moderating Role of Water Park Service Quality, Environment, Image, and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study

Cited by 27 publications

References 67 publications

An examination of the role of service quality and perceived value in visitor attraction experience

An examination of the role of service quality and perceived value in visitor attraction experience

A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT

Factors associated with medical travel behaviours: the input–process–output perspective

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