An Exploration of Consumers’ Perceptions Towards Sustainable Fashion – A Qualitative Study in the UK

Lai, Zhen; Henninger, Claudia E.; Alevizou, Panayiota J.

doi:10.1007/978-3-319-51253-2_5

Cited by 12 publications

(16 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…As most SF brands are sold online, there are interesting questions around equality and access to sustainable goods for those with limited access to such platforms or with limited time to seek them out. The SF aesthetic is also often perceived as being unfashionable by mainstream consumers (Joergens, 2006; Gam, 2011; Hill and Lee, 2012; Joy et al , 2012; Cherny-Scanlon, 2016; Pookulangara and Shephard, 2013; Carey and Cervellon, 2014; Harris et al , 2016; Lai et al , 2017). Paradoxically, the less fashionable an item is, the more sustainable consumers believe it to be (Wagner et al , 2018), but so far the question of how to change such preconceptions remains unanswered.…”

Section: Sustainable Fashion: a Pragmatic View On Production And Consumptionmentioning

confidence: 99%

Sustainable fashion: current and future research directions

Mukendi

Davies

Glozer

et al. 2020

EJM

187

101

View full text Add to dashboard Cite

Purpose The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research. Design/methodology/approach A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers. Findings The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future. Research limitations/implications What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date. Practical implications This review provides decision makers with insights that have been synthesised from across the management field. Originality/value This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

show abstract

Section: Sustainable Fashion: a Pragmatic View On Production And Consumptionmentioning

confidence: 99%

Sustainable fashion: current and future research directions

Mukendi

Davies

Glozer

et al. 2020

EJM

187

101

View full text Add to dashboard Cite

show abstract

“…The garments have been designed so that they can be worn in different ways, by people of different sizes, and different genders. (Clark, 2008) Lai et al (2017) found out that the difference between men and women is that women see sustainable fashion as unique and fashionable whereas men have the opposite opinion. In addition to gender, also age makes a difference: older consumers consider themselves as more ethical than the younger generation (Henninger and Singh, 2017).…”

Section: Communicationmentioning

confidence: 99%

Consumer attitudes and communication in circular fashion

Vehmas¹,

Raudaskoski

Heikkilä³

et al. 2018

JFMM

171

126

View full text Add to dashboard Cite

Purpose-The purpose of this paper is to explore consumers' views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed to consumers. Design/methodology/approach-The research methodology consisted of consumer interviews, utilising an online innovation platform (Owela) to involve consumers and workshops with project partners and with external stakeholders. Findings-Consumers' interest towards recycling and sustainable solutions has increased. They appreciate the idea of recycling textile waste to produce new clothes; circular products should become "the new normal". Consumers are asking for more visible and concrete information about circular clothing and how their behaviour has affected the environmental aspects of textile production. The communication should be timed correctly by using multiple communication channels and also paying attention to the shopping experience. In addition, digital services alongside circular clothing could create additional value for consumers. Research limitations/implications-In this study, only consumers from Finland were involved. The results might be different in different parts of Europe and especially worldwide. Originality/value-This study focusses on circular clothingan area that has not been studied much before. Also, consumers involved in this study were of a different age compared to most of the previous studies, where the focus has been mainly on young college students.

show abstract

“…Olyan témákat érintettek, mint a vállalat háttere, amelynél dolgoztak, általános vélemény a fenntarthatósági problémákról a divatban, a fő korlátok a fenntartható divat népszerűsítésében és a jövőbeli kilátások a fenntartható divat piacára vonatkozólag. Egy másik kutatásban (Lai, Henninger & Alevizou, 2017) szintén kvalitatív módszert alkalmaztak. Félig strukturált mélyinterjúkat vettek fel, melyek főleg arra fókuszáltak, hogy az interjúalanyok hogyan interpretálják a fenntartható fogyasztást, mint fogalmat, mivel asszociálják, és mit vesznek figyelembe, amikor ruhaneműt vásárolnak.…”

Section: A Fenntartható Divat Fogyasztói Attitűdjének Vizsgálataunclassified

„A divat egy korszak lenyomata” - A fenntartható divat fogyasztói elfogadása a COVID-19 járvány után

Szilágyi-Csüllög¹,

Dancsik²,

Kiss³

2021

Észak-magyarországi Stratégiai Füzetek

View full text Add to dashboard Cite

A divat egy kulturális közösségen belül alkalmazott nyelvi rendszer. A különböző generációk tagjai eltérő attitűddel rendelkeznek a fenntartható divat fogyasztása terén, és eltérő módon fejezik ki identitásukat, illetve egy adott csoporthoz való tartozásukat a divat nyelvén keresztül. A divatipar globális társadalmi és környezeti hatással bír, melynek egyre fokozódó negatív hatásai paradigmaváltásra kényszerítik az iparág tagjait. Többek között ezek a negatív tendenciák vezetnek ahhoz a kérdéshez, hogyan tehető fenntarthatóvá a divatipar. Még nem tudjuk, hogy a COVID-19 járvány hatására megváltozott vásárlói szokások csak ideiglenesen befolyásolták-e a ruházati termékek szolidabb fogyasztását, vagy a divatipar hosszú távon is megváltozik-e (Liu, Xia & Lang (2021). Jelen tanulmány magyar felnőtt fogyasztói mintán mutatja be a környezettudatos, fenntartható és etikus divattermékekkel szembeni attitűdöt, vásárlói magatartást, továbbá arra válaszol, hogy a pandémia hatására történt-e változás a fogyasztói értékrendben.

show abstract

An Exploration of Consumers’ Perceptions Towards Sustainable Fashion – A Qualitative Study in the UK

Cited by 12 publications

References 19 publications

Sustainable fashion: current and future research directions

Sustainable fashion: current and future research directions

Consumer attitudes and communication in circular fashion

„A divat egy korszak lenyomata” - A fenntartható divat fogyasztói elfogadása a COVID-19 járvány után

Contact Info

Product

Resources

About