Análise estrutural do turismo do município de Ilhéus (BA).

Abstract

The study presents an analysis of the tourism industry in the county of Ilheus, Bahia State, Brazil. Local tourism structure was evaluated by using the concepts of capital stocks of the basic production factors (physical, financial, human, social, and natural) and by describing some personal characteristics of the tourists and some specification of the trip. Factorial and regression analyses were the utilized analytical tools. Tourist satisfaction was found to be reasonable in the overall evaluation of the sampled individuals. Among the attractions demanded by the tourist the most reproved item was 'popular manifestations'.The attribute 'environmental charm' was considered most desirable and scored best in the visitors' evaluation. Based on the characteristics of the tourists, a demand profile could be drawn. The visitors' states of origin were distributed equally between inland territories and regions near Ilheus. Inter-relations were observed among some studied variables: the majority of visitors are adult and married and most of them have a university degree and a relatively high income. The characteristics of tourist trips revealedxv that among all visitors, few had been influenced by travel agencies (8%) and by advertisement and publicity (4%), the traditional means of selling tourist products and services. In most cases, tourists had come to Ilheus looking for fun and leisure, while the research showed that the most criticized items were precisely entertainment/amusement. Factorial analysis combined 35 items evaluated by the tourists into 7 factors. The coefficient of the linear regression model showed that the higher the qualification of the touristic structures, the better the overall evaluation of the tourists. Factor 2, called "human capital linked to entertainment services," was found to be most important (higher weight) in the overall score. The other six factors also contributed significantly to the explanation of the overall score (or overall evaluation) given by the tourists.It can be said that tourist structures in Ilheus need higher investments to increase capital stocks in order to maintain demand and growth of its tourist business.

Imagem de destino turístico: Ilhéus/BA na perspectiva de visitantes e moradores

“…Foram analisadas a transição de "Capital do Cacau" para a "Terra de Jorge Amado" ou "Terra da Gabriela, Cravo e Canela" (MOREIRA, 2013a); e a construção do patrimônio histórico-cultural (NEVES; FERNANDA, 2009) e do espaço urbano (MOREIRA, 2013b) da cidade de Ilhéus. Os fatores determinantes da oferta turística do município de Ilhéus em alta estação (CERQUEIRA; FREIRE, 2010) e em baixa estação (CERQUEIRA, 2002) foram identificados, mas apenas um artigo foi localizado que especificamente buscou identificar a imagem turística do destino Ilhéus (SANTOS; CRUZ, 2013). Esses três últimos estudos citados fornecem uma avaliação do destino Ilhéus sob o ponto de vista do visitante em dois momentos distintos: alta e baixa estação.…”

“Navegando à deriva”: notas etnográficas sobre o turismo em Ilhéus, Bahia

“…2008. ISSN: 1982 35 turismo (CERQUEIRA, 2002), sobretudo considerando (a) os recursos naturais locais; (b) as extensas faixas litorâneas até então praticamente inexploradas;…”

“…Estadual de Santa Cruz, localizada nesta mesma cidade (CAIRO, 2003;MIRA, 2003;DORIA, 2004;MENEZES, 2004;OLIVEIRA, 2004;LEMOS, 2005;SOUZA, 2005), e por outros autores que se dedicaram ao tema (MENEZES, 1998;CERQUEIRA, 2002;MATA, 2004), mormente ligados a:…”