The Agro Techno Park (ATP) area was built with the aim of facilitating research, education, dissemination and acceleration of the transfer of agricultural technology produced by government agencies, universities and collaboration with other multi actors. The concept developed in the Guguak Agro Techno Park (ATP) area is an integrated agricultural model that integrates agriculture and animal husbandry, especially beef cattle with food crops. The purpose of this paper is to analyze the potential for beef cattle development in the Guguak Agro Techno Park (ATP) area. This research was conducted in the Agro Techno Park (ATP) area, Lima Puluh Kota Regency, West Sumatra in 2021. The research was conducted using data collection methods through brainstorming with the Guguak Agro Techno Park (ATP) manager, livestock researchers, other livestock actors and data analysis secondary. Data analysis used SWOT analysis for the preparation of beef cattle development strategies and a series of quantitative calculations for resource analysis. Based on the results of research on beef cattle development strategies in the Agro Techno Park (ATP) area, it has strengths and opportunities, such as optimizing the use of Agro Techno Park (ATP) as a means of education and disseminating livestock technology innovations to support the development of beef cattle in the Agro Techno area. Park (ATP) and optimizing the use of agricultural crop waste, especially food crops as animal feed, which can overcome the problem of lack of feed availability.