Analisis Strategi Pemasaran pada Hotel Inna Parapat dalam Situasi Pandemi Covid-19

Masatip, Anwari; Maemunah, Ita; Rosari, Dina; Anggreani, Christina

doi:10.36983/japm.v8i2.85

Cited by 3 publications

(4 citation statements)

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“…Buat menggapai hasil yang maksimal, strategi pemasaran mempunyai cakupan yang luas, antara lain strategi manajemen persaingan, strategi penetapan harga, strategi produk, strategi pelayanan, serta lain-lain. ( Masatip et al, 2020) Dengan memakai media sosial secara teliti bisa jadi media komunikasi yang baik untuk pelakon bisnis serta konsumen. Perihal ini cocok dengan generasi milenial yang dikala ini terletak di umur produktif bekerja serta mempunyai style hidup yang akrab dengan jejaring sosial serta internet.…”

Section: Pendahuluanunclassified

Strategi Pemasaran Melalui Media Sosial Instagram Saat Pandemi Covid-19

Astrawan,

Wirawan

2023

paris

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The Aveda Boutique Hotel ialah hotel internasional bintang 4 yang terserang akibat pandemi COVID- 19. Di masa digital ini bisa dijadikan selaku fasilitas promosi yang efisien buat tingkatkan penjualan kamar. Oleh sebab itu, tujuan dari riset ini merupakan buat mengenali gimana strategi promosi media sosial Instagram yang diterapkan The Aveda Boutique Hotel sepanjang masa pandemi covid- 19. Tata cara pengumpulan informasi yang digunakan merupakan observasi, riset dokumen serta wawancara. Tata cara analisis informasi yang digunakan merupakan tata cara deskriptif kualitatif. Hasil riset yang digunakan merupakan hasil wawancara dengan penulis di posisi riset serta pemakaian analisis SWOT. Akhirnya merupakan sebab strategi promosi yang digunakan cocok dengan yang diharapkan, penjualan kamar di The Aveda Boutique Hotel cenderung flat sepanjang masa pandemi serta bertahan sampai dikala ini. The Aveda Boutique Hotel is a 4-star international hotel currently being hit by the COVID-19 pandemic. In this digital era, it can be used as an efficient promotional tool to increase room sales. Therefore, the purpose of this study was to identify the Instagram social media promotion strategy implemented by The Aveda Boutique Hotel during the COVID-19 pandemic. Information collection procedures used were observation, document research and interviews. The information analysis procedure used is a qualitative descriptive procedure. The results of the research used are the results of interviews with the author in the research position and the use of SWOT analysis. Finally, because the promotional strategy used has met expectations, room sales at The Aveda Boutique Hotel tend to be flat throughout the pandemic and have lasted until now.

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Section: Pendahuluanunclassified

Strategi Pemasaran Melalui Media Sosial Instagram Saat Pandemi Covid-19

Astrawan,

Wirawan

2023

paris

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“…During the pandemic, hotels were concerned with their employee's welfare by giving compensation, such as financial support and facilities. Masatip et al (2020) found the most appropriate strategy for hotels to face the COVID-19 pandemic. Using a descriptive qualitative study, they found that compensation could be given to all source power men in a hotel by utilizing facilities owned by the hotel to produce income to promote innovation and creativity.…”

Section: Compensation Is Given To Employees To Produce Income To Prom...mentioning

confidence: 99%

“…Based on the previous study, role compensation in hotels dealing with the COVID-19 pandemic can be applied in many ways. Masatip et al (2020) apply compensation for employees utilizing facilities owned by the hotel to get income that can help restore hotel finance. Meaning (2020) and Ranasinghe et al (2020) modified hotel policies to compensate consumers, like giving more cheap rates and guaranteeing hotel cleanliness for consumers.…”

Section: Compensation Can Affect Employee's Intention To Stay In the ...mentioning

confidence: 99%

Highlighting Compensation Policies in Hospitality Industries during the COVID-19 Pandemic

Ginting,

Sopiah

2022

BIJMT

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This article investigates how compensation to hospitality industries has been conducted during the COVID-19 pandemic. Using documentary study, the writers made use of Google scholar and the Garuda portal database to collect data. Some primary keywords were employed to search relevant published articles such as compensation in a hotel during the COVID-19 pandemic. This study finds that hotel owners modified policies by giving only 50% of their salary. Meanwhile, the government covers another 50% of financial support to help the employees. Applying for compensation with support, promotion, and money will motivate employees to work. For the consumers, hotels lowered the price of the rooms. In addition, hotels also paid very careful attention to sanity issues and hotel service quality. It turns out that these adapted compensation policies have resulted in positive impacts on employees and consumers.

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“…Agar memperoleh hasil yang optimal, strategi pemasaran mempunyai ruang lingkup yang luas antara lain startegi dalam menghadapi persaingan, strategi harga, strategi kain mori, strategi pelayanan dan sebagainya [10] . Strategi pemasaran akan terasa tepat jika di optimalkan dengan adanya perencanaan yang tepat strategi bagi produsen baik internal maupun eksternal.…”

Section: Analisis Strategi Pemasaran Umkm Kain Mori (Studi Kasus Peng...unclassified

Analisis Strategi Pemasaran Umkm Kain Mori (Studi Kasus Pengusaha Umkm Kain Mori Di Kecamatan Warungasem)

Hendri Hermawan Adinugraha,

M. Kholis Setiawan,

Hatma Aura Rahmah

et al. 2022

jaemb

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Micro, small and medium enterprises (MSMEs) in the business world are promising businesses, and are businesses that contribute to the Indonesian economy. With the contribution given by MSMEs, it can certainly reduce the burden of government responsibility as a provider of employment for the community. MSMEs are defined as business entities owned by individuals or business entities in accordance with the criteria established by Law No. 20 of 2008. In this study, the MSMEs studied were engaged in marketing with the type of MSME being industrial textiles in Warungasem District. These SMEs apply the Marketing Mix strategy to their marketing. The research method used is a qualitative research method based on the philosophy of postpositivism. After doing the research, the mori cloth SMEs in Warungasem District applied the 7P Marketing Mix, namely (product, price, promotion, place, people, process, physical dividend). In addition, there are advantages and disadvantages of the applied Marketing Mix. However, Marketing Mix has benefits in analyzing finances, etc.

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Analisis Strategi Pemasaran pada Hotel Inna Parapat dalam Situasi Pandemi Covid-19

Cited by 3 publications

References 0 publications

Strategi Pemasaran Melalui Media Sosial Instagram Saat Pandemi Covid-19

Strategi Pemasaran Melalui Media Sosial Instagram Saat Pandemi Covid-19

Highlighting Compensation Policies in Hospitality Industries during the COVID-19 Pandemic

Analisis Strategi Pemasaran Umkm Kain Mori (Studi Kasus Pengusaha Umkm Kain Mori Di Kecamatan Warungasem)

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