Analisis Terhadap Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Wardah Cosmetics

Ariyanti, Anik; Darmanto, Rochmad Fadjar

doi:10.33370/jmk.v17i2.465

Cited by 11 publications

(15 citation statements)

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“…Sebaliknya, niat beli ulang adalah niat untuk membeli berdasarkan pembelian sebelumnya. (Ujianto & Abdurachman, 2004) Adapun alasan peneliti memilih lokasi penelitian di kecamatan Batulappa adalah karena di Kecamatan Batulappa ada beberapa masyarakat yang menjalankan bisnis online meskipun jauh dari pusat kota dan terkendala mengenai jaringan internet. Namun, tidak menutup niat dan kemauan masyarakat untuk menjalankan bisnis online tersebut.…”

Section: Latar Belakangunclassified

Strategi Pemasaran Syariah Dalam Peningkatan Minat Beli Masyarakat Pada Bisnis Online Di Kecamatan Batulappa Kab. Pinrang

Rika¹,

Mardia²,

Sunarta³

2023

JISE

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Marketing strategy is a plan to increase influence over the market, both in the short and long term, based on market research, product strategy, price, promotion and distribution sites. Purchase intention is part of the behavioral component in consumption attitudes, the tendency of respondents to act before buying decisions are actually implemented. Meanwhile, repurchase intention is a purchase intention based on past purchasing experience. The purpose of this study is to determine the factors that influence sharia marketing strategies, determine sharia marketing strategies and to determine the impact of sharia marketing strategies in increasing people's buying interest in online business. This research is included in qualitative research, meaning that this research produces descriptive data in the form of written or oral words from the people and the observed behavior. The approach used is a descriptive qualitative approach, which means that the data collected is in the form of words, pictures, and not in the form of numbers. The results of the study show that the factors that influence sharia marketing strategy are competitors, technology, network, finance, goods and access. Then, the sharia marketing strategy for online business is product strategy, price strategy, place strategy and promotion. The impact of the sharia marketing strategy on online business is that it can increase sales and public buying interest in online sales.

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Section: Latar Belakangunclassified

Strategi Pemasaran Syariah Dalam Peningkatan Minat Beli Masyarakat Pada Bisnis Online Di Kecamatan Batulappa Kab. Pinrang

Rika¹,

Mardia²,

Sunarta³

2023

JISE

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“…UMKM, sebagai entitas bisnis, sudah seharusnya mampu menempa diri mengikuti perkembangan teknologi, seperti dalam bidang pemasaran menggunakan media sosial. Komunikasi dapat dilakukan melalui media sosial oleh UMKM kepada pelanggannya mempunyai dampak besar untuk dapat meraih akses pasar yang lebih besar (Ariyanti & Darmanto, 2020).…”

Section: Pemasaran Menggunakan Media Sosialunclassified

Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi

Veranita

Almamalik

Ikhsan

2022

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The restrictions imposed to prevent the spread of the Corona virus have greatly impacted various types of businesses, both large-scale businesses and MSMEs and have indirectly forced business owners to make digital marketing, especially marketing through social media, one of the business solutions in marketing their business. This study aims to determine the use of social media as a marketing medium for MSMEs in the midst of various restrictions due to the Covid-19 pandemic. The method used in this study is a qualitative descriptive method. The subjects of this study were MSME actors under the guidance of the Cooperatives and SMEs Service, Bandung Regency, which were selected as many as 23 MSMEs using purvosive sampling technique. The research data was collected combining desk analysis and direct observation to MSME actors, interviews with key respondents from the Bandung Regency Cooperatives and SMEs Service, and digital marketing practitioners. The results of the study show that MSME actors have made social media a marketing method in this pandemic era. Marketing using social media is used because it is able to increase brand awareness, facilitate product feedback and marketing strategies, build networks with consumers, suppliers and competitors, but in a more convenient and cost effective manner.

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“…Menurut Pramono(2012) minat beli adalah tahapan konsumen untuk menentukan pilihannya diantara beberapa pilihan yang pada akhirnya akan memilih yang paling disukai dengan berdasar berbagai pertimbangan. Ferdinand dalam Dwiyanti(2008)menyebutkan indikator yakni :…”

Section: Minat Beliunclassified

Pengaruh Diskon Terhadap Keputusan Pembelian Kosmetik Halal Dengan Minat Beli Sebagai Variabel Intervening

Oktavia¹,

Fageh²

2022

ECODEMICA

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The pandemic period demands more selective consumption of goods, including beauty products. Purchases in the cosmetic industry have decreased due to the lack of a marketing strategy that results in purchasing decisions. However, to deal with this, the marketplace is present as a solution in dealing with this decline, so that the marketplace is one of the strategies in combining the entire ecosystem and has the potential to increase sales which makes it easier for consumers to make decisions to buy goods by knowing their products without having to leave the house. However, before making a decision to buy, it is necessary to look at the rules that balance which are seen from the negative and positive sides as the best solution. The purpose of this research is to find out and prove the effect of the discount variable and purchasing decisions on halal cosmetics with the intervening variable of buying interest. The research method uses quantitative methods with descriptive quantitative approaches and research instruments in the form of questionnaires obtained from respondents directly, based on interpreted data collection, the results show that the discount variable has a significant influence on purchasing decisions through buying interest as a mediating variable.

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Analisis Terhadap Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Wardah Cosmetics

Cited by 11 publications

References 0 publications

Strategi Pemasaran Syariah Dalam Peningkatan Minat Beli Masyarakat Pada Bisnis Online Di Kecamatan Batulappa Kab. Pinrang

Strategi Pemasaran Syariah Dalam Peningkatan Minat Beli Masyarakat Pada Bisnis Online Di Kecamatan Batulappa Kab. Pinrang

Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi

Pengaruh Diskon Terhadap Keputusan Pembelian Kosmetik Halal Dengan Minat Beli Sebagai Variabel Intervening

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