Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India

Kumar, Prem; Mishra, Jitendra Mohan; Rao, Y. Venkata

doi:10.1080/13683500.2021.1921713

Cited by 40 publications

(28 citation statements)

References 38 publications

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“…For example, visits, blogs, likes, photo sharing and references assists new visitors to make decisions based upon other users/peers' experiences, [23]. This may result in more wordof-mouth benefit [24]. Not only the exposure benefit of social media that the destinations can enjoy using this approach but also from sustainability perspective online communication materials or online contents are less expensive, environment friendly and self-sustaining for a destination [25].…”

Section: Discussionmentioning

confidence: 99%

Do Attractions Attract Tourists to a Destination? Explaining Theory with Empirical Data Based on Three Source Markets and Three Destinations

Shahzalal

2022

AJEBA

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This investigation aims to understand tourists' motivation/attraction theories based on empirical data. It analyses tourists' basic profile, their key travel facts, needs and drivers/motivations, perceptions, top activities participated at the destinations, and places visited, along with destinations' promotional activities, which may trigger visitation/repeat visitation to destinations from source markets. In the current context, Britain, New Zealand, and Singapore are applied as destinations, whereas Australia, China, and India are source markets to analyse the empirical data made publicly available by Singapore Tourism Board, VisitBritain, and Tourism New Zealand. The empirical data supports that tourists' motivations and attractions are in line with Pearce's [1] model, and attraction and marketing appeals are in line with McKercher [2] and Leiper's [3] model. Singapore is specific needs satisfier for Indian and Chinese tourists, but it is a general need satisfier for substitutable attractions for Australians. Australians are attracted to particular attractions in Britain and New Zealand. Still, Indians travel with general needs, whereas appealing to Chinese visitors by Britain and New Zealand with specific and broad attractions do work. For New Zealand, to some extent, attractions become secondary. This paper provides implications for both inbound and outbound tourism stakeholders.

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Section: Discussionmentioning

confidence: 99%

Do Attractions Attract Tourists to a Destination? Explaining Theory with Empirical Data Based on Three Source Markets and Three Destinations

Shahzalal

2022

AJEBA

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“…Destinations such as London, Paris, Dubai and Turkey, which have corporate social media accounts in international tourism promotions, use this platform seriously (Poursaeed et al, 2021: 474). As the level of interaction of tourists with social media increases, touristic destinations carry their promotions to the social media platform at the same level (Kumar et al, 2021).…”

Section: Destination Promotion and Social Mediamentioning

confidence: 99%

Use of Social Media in Destination Promotion

KUZUCANLI>

Barakazi

2023

Elektronik Sosyal Bilimler Dergisi

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With the increasing importance of communication in human life, the importance of this field has increased. On the other hand, communication is equally important for destinations with high competition. The destination needs effective communication resources to maintain its current existence and development. In this context, the aim of this research is to reveal the effect of the use of communication tools that are frequently used today, such as social media, on the promotion of the destination. Within the scope of the research, the social media accounts of the top organizations that play a key role in the promotion of the destination were examined by content analysis, one of the qualitative analysis methods. The research findings were limited to the province of Şanlıurfa and were obtained from the social media accounts of the organizations that are effective in the promotion of the destination. In the light of these data, it is seen that although the promotion of the destination is tried to be conducted well in Instagram and Twitter accounts, other social media accounts are insufficient in this regard. In addition to developing a different approach to the related field, this research provides original information since such a study related to the destination has not been conducted before.

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“…A recent study in the field of tourism attributed the use of facebook as means of engaging the customers in social media. Tourists destinations benefit from various content featured in social media [14].…”

Section: Effectiveness Of Social Media Marketing On Selected Pantukan...mentioning

confidence: 99%

Assessing Social Media Marketing of Select Beach Resorts in Pantukan

Villaver

Madrid²,

Galinato³

et al. 2022

JSRTH

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This study sought to assess the effectiveness of social media marketing on selected beach resorts in Pantukan. The study is quantitative by nature and involved 485 Facebook users who follow the Facebook pages of beach resorts in Pantukan. A questionnaire was designed to measure the effectiveness of social media marketing. The said instrument was intentionally designed to suit the context of the study. The identified indicators of effectiveness are as follows: information, entertainment, convenience, self-expression, and social interaction. Results show that all indicators of effectiveness were all high. This means that beach resorts were effective in social media marketing.

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Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India

Cited by 40 publications

References 38 publications

Do Attractions Attract Tourists to a Destination? Explaining Theory with Empirical Data Based on Three Source Markets and Three Destinations

Do Attractions Attract Tourists to a Destination? Explaining Theory with Empirical Data Based on Three Source Markets and Three Destinations

Use of Social Media in Destination Promotion

Assessing Social Media Marketing of Select Beach Resorts in Pantukan

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