Analysis of technological innovations in digital marketing

Oklander, Мykhailo; Oklander, Tatyana; Yashkina, Oksana; Pedko, Irina; Chaikovska, Maryna

doi:10.15587/1729-4061.2018.143956

Cited by 24 publications

(16 citation statements)

References 9 publications

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“…This condition causes companies, including retail businesses, to review their marketing strategies by using digital marketing to maintain effective communication with consumers. According to Oklander et al, (2018) to develop an effective marketing strategy at this time, it is necessary to develop technological innovations related to digital marketing, especially managing relationships with consumers. Digital marketing is a practical and innovative marketing approach during a pandemic.…”

Section: Digital Marketing Relationship With Resilience Capacity Entrepreneursmentioning

confidence: 99%

Islamic Entrepreneur Resilience Model: Retail Business Survives During Crisis

Junusi

Mubarok

2020

JDMHI

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<p>Covid-19 affects all sectors, including micro, small and medium enterprises. The purpose of this study is to determine the factors that affect the resilience of Muslim retail entrepreneurs and to develop models of entrepreneurial strength in the face of crises due to Covid 19. The research sample used 160 Muslim retail entrepreneurs who are members of the Sampoerna Retail Community (SRC). The analytical techniques used are factor analysis and SEM model testing with AMOS. From the results of the factor analysis, there are six variables, namely resilience capacity entrepreneurship, customer orientation, retailer's attitude, social capacity, Islamic Spirituality and digital marketing that affect the resilience of Muslim retail entrepreneurs. The model developed shows that social capital is not significant in explaining the resilience capacity of Muslim retail entrepreneurs. For that, we need encouragement, support, coaching and support to empower retail business businesses.</p>

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Section: Digital Marketing Relationship With Resilience Capacity Entrepreneursmentioning

confidence: 99%

Islamic Entrepreneur Resilience Model: Retail Business Survives During Crisis

Junusi

Mubarok

2020

JDMHI

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“…In recent years, there has been a steady trend towards integration and mutual penetration of the economies of leading world powers, which contributes to the formation of a single economic field. The situation is aggravated by the urgent need for the rapid exchange of information, acceleration of the introduction of the latest technological solutions, and the expansion of the geography of new production capacities from the standpoint of changes in the global market situation Oklander et al, 2018). System approach and modern information technologies form the optimal model of sustainable development.…”

Section: Introductionmentioning

confidence: 99%

Legal aspects of transnational scale corporations' activity in terms of sustainable development

Kostruba¹

2022

Rivista Di Studi Sulla Sostenibilita'

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This paper discusses the legal aspects of the activities of transnational corpora-tions. The relevance of the subject matter is determined by the significant impact exerted by transnational corporations on the world economy in general and on the economic situation of the country in which such corporations are registered as a subject of legal form of ownership in particular. Quality functioning of transna-tional corporations is an effective factor for the formation of sustainable devel-opment. This study reveals and determines the relationship between the scale of activity of transnational corporations and their legal status within the framework of both single countries and entire economic communities, the individual subjects of law of which are transnational corporations. The practical significance of this study lies in the possibility of identifying and stating key aspects that play a signif-icant role in assessing the practical activities of transnational corporations in the context of existing legal law with the ability to use the identified patterns in specific legal practice. The results of this study can be of significant practical importance for employees in the field of legal support for the activities of transnational-scale corporations, who are faced with the need to deeply analyse the legal aspects of the activities of these organisations and provide management of such structures with timely, high-quality legal recommendations regarding the correction of the activities of these organisations in the context of the existing legal field.

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“…The specificity of financial project management methods lies in the processing and analysis of a large amount of numerical and tabular information related to projects' cost, time, and resource parameters (Badzym & Rybchynska, 2012;Bilovodska et al, 2020;Gasemagha & Kowang, 2021;Kolychev & Rumyantsev, 2014;Oklander et al, 2018). Modern technologies instantly process terabytes of data and provide ample opportunities for their analysis.…”

Section: Introductionmentioning

confidence: 99%

Visual analytics for enterprise financial project management

et al. 2021

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As practice shows, one of the modern, effective methods for analyzing various data is visualization. It is currently widely used in solving problems of analyzing initial data in multiple fields of human activity ? scientific research, design work, financial monitoring, etc. However, the human brain is designed so that the graphical display allows one to perceive and understand some features of quantitative data, and some quantitative tasks can be best performed. The article reveals a set of tasks for managing financial projects and the resulting visual methods of analytics. The application of a systematic approach to the management of financial projects and the solution to the visualization of complex data analytics problems is considered. A diagram of the implementation of the stages of data visualization for analysis by specialists and project management is presented. It is proposed to use modern tools for computer data processing and visualization using cross-sectional data, detailing and structuring large amounts of data. The importance of modern analytical software is noted, which allows visualizing financial analytics using various models or combining them in the shortest possible time.

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Analysis of technological innovations in digital marketing

Cited by 24 publications

References 9 publications

Islamic Entrepreneur Resilience Model: Retail Business Survives During Crisis

Islamic Entrepreneur Resilience Model: Retail Business Survives During Crisis

Legal aspects of transnational scale corporations' activity in terms of sustainable development

Visual analytics for enterprise financial project management

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