2022
DOI: 10.37010/fcs.v3i1.425
|View full text |Cite
|
Sign up to set email alerts
|

Analysis of the Influence of Product Quality, Promotion, and Brand Image on the Purchase Decision of Honda Brand Motorcycles

Abstract: The development of the motorcycle business, especially in the country, has recently experienced a fairly high increase. Business competition in this field is automatically getting tougher. Purchasing decisions are an important element in maintaining and growing the company. The purpose of this study was to determine the effect of product quality, promotion and brand image on purchasing decisions for Honda motorcycles in regular class students, either partially or simultaneously. The method used is the analysis… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2023
2023
2023
2023

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
(1 citation statement)
references
References 0 publications
0
1
0
Order By: Relevance
“…Research conducted by (Rosady & Kusumawardhani, 2018) states that product quality has a significant effect on brand image and promotion has a significant effect on purchasing decisions. In addition, there is research from (Indrianto, 2022) which explains that brand image, product quality and price have a significant effect on purchasing decisions.…”
Section: Introductionmentioning
confidence: 99%
“…Research conducted by (Rosady & Kusumawardhani, 2018) states that product quality has a significant effect on brand image and promotion has a significant effect on purchasing decisions. In addition, there is research from (Indrianto, 2022) which explains that brand image, product quality and price have a significant effect on purchasing decisions.…”
Section: Introductionmentioning
confidence: 99%