Objective: This paper investigates velocity profile for two-dimensional, incompressible, laminar forced convection flow of the fluid model for Prandtl-Eyring fluid past a stretching sheet in the presence of fluid parameters. Methods: The governing partial differential equation for the flow was transformed into non-linear ordinary differential equation by using the deductive one parameter group theoretic method and numerical solution of non-linear ordinary differential equation (ODE) is solved by MATLAB bvp4c solver. Findings: The solution of velocity profile obtained as a function of parameter and . The effect of the fluid parameter was discussed graphically. Novelty: The main goal of this article is to analyze boundary layer flow of Prandtl-Eyring fluid over a stretching surface. The conservation equations of mass, momentum are converted into non-linear ordinary differential equations along with boundary conditions using deductive one parameter group theoretic method and solved by MATLAB ODE solver. Comparisons with previously published works are made, and results show a high level of agreement. This type of research is applicable to extrusion, paper production, fiber glass production, hot rolling, condensation process, crystal growing, polymer sheets etc. Keywords: Boundary layer, laminar flow, Deductive one parameter Group theoretic method, Absolute invariant, Stretching Sheet, Prandtl-Eyring fluid