Anti-crisis management – the basis of ensuring the economic security of the enterprise

Abstract

In the course of the research it was established that under the conditions of modern development of economic relations in Ukraine a significant share of enterprises is in a state of crisis. It is established that crisis processes are predictable and expected and it is necessary to be ready for crisis situations. It was found that the neutralization of crisis phenomena, forecasting and prevention of insolvency of economic entities, as well as the stabilization of their financial and economic activities are possible under the conditions of effective anti-crisis management. Based on the systematization of the authors' interpretations on the definition of crisis management and economic security of the enterprise, it was found that crisis management is the basis for ensuring the appropriate level of economic security of the enterprise. The role of anti-crisis management functions is determined and their division into universal and specific, the action of which is aimed at maintaining the economic security of the enterprise in its various aspects. It is proved that the creation of an effective system of crisis management of the enterprise is a fundamental system, through which you can not only determine the location of the crisis, but also its causes. The essence of the main tasks of anti-crisis management of the enterprise is revealed, the implementation of which will help to identify crisis situations at the enterprise and minimize their negative consequences. The characteristic of principles of anti-crisis management of the enterprise is given. The process of anti-crisis management of the enterprise, which ensures its economic security in terms of the financial component, is studied. It is substantiated that the creation of an effective anti-crisis program is a guideline in ensuring the economic security of the enterprise.

Marketing Support of the Anti-Crisis Management of an Agricultural Enterprise

“…Source: [10] If marketing support makes it possible to accurately assess the objective market environment and is based on its scientific analysis, does not ignore the specifics of production development associated with the release of competitive products, then it can effectively influence the process of forming needs. The process of marketing support unfolds in the unity of interrelationships, interdependencies of the objective and subjective, external and internal.…”

Marketing Support for Anti-Crisis Management of an Agricultural Enterprise

“…The economy is cyclical, the stability of the enterprise is unstable, therefore anti-crisis plans, which are developed in conditions of stable development of the enterprise and are aimed at reducing the negative impact of the crisis, are the main tool of "preventive marketing and anticrisis management" (Kostakova, Teslenko, 2021).…”