“…The following four suggestions are adapted to the use in this research, namely about research services and community service by lecturers at XyZ University: Figure 1. Cartesian Quadrant Importance Performance Analysis Sources: (Cladera, 2021;Esmailpour et al, 2020;Hariany & Matondang, 2014;Lettner et al, 2020;Lusianti, 2017;Martilla & James, 1977;Nazari-Shirkouhi et al, 2020;Ormanović et al, 2017;Parra-Camacho et al, 2019;Setiawati & Sugiharto, 2008;Sever, 2015;Wilkins, 2010;Wyród-Wróbel & Biesok, 2017) 1. Quadrant 1: is a performance achievement that must be maintained, which indicates that the elements of research services and lecturer service are important expectations for lecturers as the basis for making decisions about expectations with service performance whose service quality is already very good (Keep Up The Good Work) (Cladera, 2021).…”