Artificial Intelligence System Framework in Improving The Competence of Indonesian Human Resources

The millennial generation currently dominates human resources in the company. Millennial generation employees have many advantages, but millennials are considered less committed to their work, so they are synonymous with high turnover intentions. The research was conducted to know the effect of the work environment and job characteristics on the turnover intention with the mediating role of work engagement in millennial generation employees, work environment, and job characteristics as independent variables. Turnover intention is the dependent variable, and work engagement is a mediating variable. This study uses a survey method by distributing questionnaires where the respondents used 204 employees in the millennial generation with domiciles in the West Jakarta area. Then, the data was processed using the SEM-PLS method. The results showed that the work environment hurt turnover intention. Job characteristics do not affect turnover intention. Job engagement hurts turnover intention. The work environment has a positive effect on work engagement. Work characteristics have a positive effect on work engagement. Furthermore, work engagement mediates the relationship between the work environment and turnover intention. Job engagement also mediates the relationship between job characteristics and turnover intention.

Section: Measurementmentioning

confidence: 99%

Influence of Work Environment and Work Characteristics on Turnover Intention System with Mediation Role of Work Engagement

Indriyani¹,

Meria²

2022

“…Identify The Characteristics Of Customers/Potential Customers Consumers who have participated in online activities or customers who want to participate in online activities make up the two categories of customers in this situation. Digital marketing is the greatest option if the client is a party who utilizes digital technology to locate or purchase the goods and services supplied [12]. On the other hand, there is no need to utilize a digital marketing plan if the customer does not demand the usage of digital technologies [13].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The most effective company strategy for addressing the issues of growing market competitiveness is one that can satisfy market requirements by utilizing a variety of facilities and infrastructure that are also evolving and becoming more modern [5]. One of these strategies is the use of digital tools for marketing, also referred to as "digital marketing" [6], [7], which refers to marketing techniques carried out with the aid of digital tools, particularly the internet and the various applications found therein as well as equipment that supports the use of these media and permits the creation of networks.…”

Section: Introductionmentioning

confidence: 99%

A Digital Marketing Strategy Based on Applications to Rise Customer Satisfaction

Nirmalasari¹,

Alwiyah²,

Sunarya³

et al. 2022

Increasingly advanced facilities are produced by technological advancements, which can be employed as a medium in the growth of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing activities is one example of technology integration. This study aims to investigate the theoretical underpinnings of application-based digital marketing tactics. This kind of research uses a qualitative descriptive methodology. Secondary data from earlier studies' theoretical and empirical results gathered via literature studies is known as research data. The discussion concludes that choosing the best digital marketing strategy entails analyzing internal and external aspects before integrating application-based digital marketing methods into a corporation. This marketing tactic puts a focus on brand communication to raise consumer happiness. Theoretically, application-based digital marketing methods can boost brand trust and loyalty in addition to brand satisfaction.

“…Multimedia is the use of computers to create and combine text, graphics, audio, moving images (video and animation) by combining links and tools that allow users to navigate, interact, be creative, and communicate [3]. Multimedia makes activities dynamic by giving new dimensions to words, words in multimedia applications can be triggers that can be used to expand the scope of texts to examine a particular topic more broadly.…”

Section: Multimediamentioning

confidence: 99%

Design of Mobile Learning Content with a Mobile-Based Live Multimedia System

Amsyar¹,

Latifah²,

Wuisan³

2022

With the rise of world progress, information technology and telecommunications to the Internet have become a top priority. These advancements mark a watershed moment in mobile learning, or "mobile learning," as it is known (m-learning). M Learning has some extra learning capacity that can be accessed by anybody, at any time, from anywhere. The issues still exist in m-learning, including a shortage of hardware and platforms required by the system architecture and accessibility. In order to become comfortable for the user, a thorough examination of each component dealing with existing m-learning is also required. This research aims to address the problem by employing multimedia as a material that can provide more precise and detailed information. Multimedia m-learning services necessitate an internet connection, excellent access, and adequate hardware to benefit from the overall bias with good services provided by phones that offer mobile multimedia facilities. The study's primary goal is to create m-learning with multimedia services, and the expected results are a software-based content provider.