Assessing Bedul Mangrove Ecotourism Using Green and Fair Strategy Empowerment to Fulfill SDGs 2030 Agenda for Tourism

Abstract

Mangrove management is completely crucial for environmental sustainability. This study aimed (1) to examine the green and fair strategy in developing mangrove ecotourism in Bedul, Banyuwangi Regency, and (2) to examine the economic, social, and cultural improvement of the local community around the mangrove ecotourism area. The research method was qualitative descriptive using Internal Factor Analysis System (IFAS) and External Factor Analysis System (EFAS) matrix analysis from the SWOT approach. Data included primary and secondary data collected in 2020. Primary data were collected through observations and in-depth interviews with key informants and stakeholders around the study site. Secondary data came from literature reviews, documentation of the government institutions, and the local community. Based on IFAS and EFAS analysis, Bedul Mangrove Ecotourism belonged to Quadrant II with a diversification strategy. The diversification strategy in Quadrant II is located between concentric and conglomerate diversification that signifies a strong organization with strong threats. The analysis showed the need to diversify strategies or make modifications by integrating indicators for sustainable tourism in the mangrove ecotourism area of Bedul, Banyuwangi Regency, East Java. According to the identification results of tourism sustainability goals in accordance with the SDGs 2030 agenda, Mangrove Bedul Ecotourism requires the addition or modification of green and fair policies to address the limited aspect of economic development and the lack of guarantees for community welfare and stakeholders.

How Eco-Spatial Edutourism Support Sustainability in Coastal Areas in South Malang, Indonesia?

“…Visitors to the Kondang Merak beach indirectly help to reduce climate change. Visitors engagement in the restoration of damaged and endangered coral reefs presents an opportunity for understanding the significance of preserving the balance of marine ecosystems, reducing destruction, and gaining special and valuable experiences in coral reef conservation activities (Sumarmi et al, 2022). It will create a meaningful experience for tourists (Larsen 2007;Mason & O'Mahony 2007).…”

“…Several studies have reported the importance of edutourism in the tourism industry. Edutourism provides sustainability from various aspects of life (Sumarmi et al 2022). Integrating education into tourism will ensure environmental sustainability (Ioppolo et al 2013;Slocum et al 2019).…”

Quick Analysis and Strategy Mix Marketing to Improve Tour Package Sales in Bali

“…Sampling of data by probability sampling technique or random sampling. All variables in the study were written in the IE matrix, a SWOT analysis was first carried out, the results of which were summarized in the EFAS and IFAS tables (Nusraningrum and Pratama, 2019) (Sumarmi et al, 2022). The methodology of this study can be written as follows as shown in Figure 2.…”

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Species Composition and Carbon Stock of Rehabilitated Mangrove Forest in Kupang District, East Nusa Tenggara, Indonesia

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