Atributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo Especializado

Braga, Sérgio Silva; Neto, Alípio Ramos Veiga; Moraes, Nélson Russo de

doi:10.5585/remark.v13i5.2781

Cited by 5 publications

(8 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The latter wording appears in the first version of the scale in Spanish (Sánchez García et al , 1998). Likewise, with respect to item IT5, which uses the comparison “are worse than the conventional ones”, Braga Junior et al (2014) replaced the term “conventional” with “traditional”, implying that the two terms are synonyms. In reality, however, these terms may have a different or even opposite meaning (Gliessman, 1998).…”

Section: Resultsmentioning

confidence: 99%

“…In the case of this scale, no study has been identified that explicitly addresses this issue. However, several scholars (Chen, 2007; Braga Junior et al , 2014; Rojas–Méndez et al , 2015) have reported reliability scores that are greater than 0.70. These findings suggest that the scale is reflective because calculating reliability or convergent validity when using a formative approach does not make sense (Coltman et al , 2008).…”

Section: Introductionmentioning

confidence: 99%

“…The Spanish scale has been used in its full form (Attieh, 2015) and a version with only basic descriptive words (Sánchez García et al , 1998; Rivera and Brugarolas, 2003). The scale has been administered in several languages such as Portuguese (Braga Junior et al , 2014) and Italian (De Magistris, 2004). However, it cannot be found in full in the languages in which it has been administered (Taiwanese/Chinese, Lebanese/Arabic and Croatian).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Attitudes toward organic products: a cross-national comparison and scale validation

Sarabia-Andreu

Sarabia-Sánchez

Parra-Meroño

et al. 2020

SJME

View full text Add to dashboard Cite

Purpose This study aims to examine the formal and metric properties of Gil et al.’s (2000) scale of attitudes toward organic products, which is the most popular scale to measure these attitudes. Design/methodology/approach The sample consisted of 4,992 household shoppers living in Hong Kong, Germany, Norway, Spain and the UK. The questionnaire was distributed using a third-party consumer panel, and the fieldwork was conducted using computer-assisted Web interviewing. The approach was based on confirmatory factor analysis and measurement of invariance, as well as format analysis using a wording-syntactic and semantic descriptive method. Findings The scale reflects an attitude-toward-object model approach. Its use has been heavily varied (in terms of wording, item semantics and the attributes to be measured). A two-factor structure that meets the metric conditions (reliability and validity) is found. However, the analysis of invariance shows that the scale behaves differently in different countries. Research limitations/implications This scale offers a good starting point for measuring attitudes toward organic products. However, it requires refinement to adapt to consumer evolution and improve its metric validity. Verification of its applicability in cross-national studies is recommended. Originality/value To the best of the authors’ knowledge, this is the first study that assesses the format and quantitative characteristics of this scale on a cross-national level. For scholars and companies with international interests, preventing the use of scales with poor properties at the transnational level can improve the design of future studies and save money through a more informed choice of attitudinal scale.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Attitudes toward organic products: a cross-national comparison and scale validation

Sarabia-Andreu

Sarabia-Sánchez

Parra-Meroño

et al. 2020

SJME

View full text Add to dashboard Cite

show abstract

“…These authors developed a scale with nine items scored on a 7-point scale ranging from 1 (totally disagree) to 7 (totally agree). Several studies [86,87] have reported its reliability (Cronbach's alpha > 0.85) and convergent and discriminant validity. This measurement is only focused on organic food, and it does not introduce any comparison with conventional food.…”

Section: Explicit Attitudes Toward Organic Food (Pro)mentioning

confidence: 99%

A Multifaceted Explanation of the Predisposition to Buy Organic Food

Sarabia-Andreu

Sarabia-Sánchez

Parra-Meroño

et al. 2020

Foods

View full text Add to dashboard Cite

This study explores whether implicit and explicit attitudes toward organic products explain consumers’ predisposition to buy organic food, considering the hedonic and utilitarian dimensions of attitudes. The data are from an online survey, which included a section on implicit attitudes (measured using an Implicit Association Test) and a section on explicit attitudes. Two products were analyzed using 557 responses from a panel of consumers: chocolate (hedonic-oriented food) and milk (a utilitarian-oriented food). Confirmatory factor analysis and multigroup structural equations were applied to assess the proposed model. Three findings may be highlighted. First, in the model with the lowest entropy, the hedonic and utilitarian dimensions are considered to be independent. Second, different types of attitudes play different roles depending on the product. Finally, implicit attitudes influence the predisposition to buy organic food in the case of pleasure-seeking food but not utilitarian-oriented food. Thus, there is convergence between implicit and explicit attitudes for hedonic-oriented foods and divergence between such attitudes for utilitarian-oriented foods. This study’s value lies in the novel use of implicit attitudes, which have generally been neglected in attitudinal models in the organic food domain.

show abstract

“…Moraes, Braga Júnior y Lourenzani (2015), establecen que el consumidor contemporáneo ha establecido una serie de requisitos éticos hacia las empresas, a través de los cuales puede determinar lo que está bien y lo que está mal de acuerdo con su cultura, su estrato económico y nivel social (Braga Júnior, Veiga Neto & Moraes, 2014). Así se tiene una nueva perspectiva de consumo en la que las decisiones de compra establecen conexiones fuertes con la sostenibilidad, orientadas por aspectos ambientales, sociales y económicos (Moraes et al, 2015), y guiadas además por la tecnología, con la cual se genera un consumidor más informado y complejo en sus demandas (Kotler, Kartajaya y Setiawan, 2010).…”

Section: Fundamentación Teórica: El Turismo Sostenible Visto Como Un unclassified

El marketing con causa como herramienta para promover comportamientos sostenibles al visitar áreas naturales protegidas como destinos turísticos

Ruiz-Trigueros

Damián

2020

Tur., Visão e Ação

View full text Add to dashboard Cite

RESUMEN: El desarrollo sostenible y su influencia en la práctica turística dependen en gran medida de las decisiones del turista y su comportamiento, el cual se puede incentivar a través de herramientas de marketing. Este artículo tiene el propósito de profundizar en la conceptualización de algunas aproximaciones y vertientes del marketing que persiguen objetivos de corte social y ambiental, cuya comparación y reflexión han sido poco estudiadas, para reflexionar sobre el potencial del marketing con causa en la promoción de comportamientos sostenibles en los turistas, en lo referente a visitar áreas naturales protegidas como destinos turísticos. Se propone un marco de referencia que comprende: 1) el turismo sostenible visto como un comportamiento sostenible, 2) las áreas naturales protegidas y su potencial turístico sostenible y 3) las diferentes aproximaciones del marketing que tienen objetivos de corte social y ambiental, y la conceptualización del marketing con causa. En este trabajo se discute la manera en la que se han estudiado estos tres puntos, se identifican las deficiencias encontradas hasta el momento, y se establecen posibles líneas para investigaciones futuras. PALABRAS CLAVE: marketing con causa; turismo sostenible; comportamiento del consumidor; áreas naturales protegidas.

show abstract

Atributos de Estilo de Vida do Consumidor Relacionados ao Consumo de Produtos Orgânicos no Varejo Especializado

Cited by 5 publications

References 13 publications

Attitudes toward organic products: a cross-national comparison and scale validation

Attitudes toward organic products: a cross-national comparison and scale validation

A Multifaceted Explanation of the Predisposition to Buy Organic Food

El marketing con causa como herramienta para promover comportamientos sostenibles al visitar áreas naturales protegidas como destinos turísticos

Contact Info

Product

Resources

About