Attitude towards Counterfeit of Luxury Brands: A Research on Consumers in Turkey

Toklu, İsmail Tamer; Baran, Salih

doi:10.6007/ijarbss/v7-i11/3503

Cited by 7 publications

(8 citation statements)

References 39 publications

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“…Furthermore, FI ( = .155, p = .005< .05) and VC ( = .377, p = .000< .001) influence attitude towards imitation jewelry. And this findings are theoretically similar with the findings of Riquelme et al, (2012); Toklu & Baran (2017). So, H5 and H6 are supported.…”

Section: 3structural Modelsupporting

confidence: 88%

“…Beside these, Riquelme, Abbas, & Rios (2012) explored that value consciousness, norms and ethical consciousness influence attitude. Furthermore, in predicting attitude towards fashion goods a considerable number of studies in different contexts focused on fashion innovativeness (Park, Burns, & Rabolt, 2007;Workman & Caldwell, 2007) and value consciousness (Phau & Teah, 2009;Toklu & Baran, 2017).…”

Section: Theory Of Planned Behavior and Fashion Goodsmentioning

confidence: 99%

See 1 more Smart Citation

Exploring Factors Affecting Consumers’ Intention Toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior

Das

Sabbir

2019

tujom

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This study examines the influencing factors those affect Bangladeshi consumers’ attitude and intention towards purchasing imitation jewelry through the conceptual extension of a theoretical model known as Theory of Planned Behavior (TPB). The authors proposed an Extended Theory of Planned Behavior (ETPB), consisting of seven factors: attitude, subjective norms, perceived behavioral control, product knowledge, value consciousness, fashion innovativeness and behavioral intention. Structural Equation Modeling (SEM) was employed to measure the impacts of the constructs that were analyzed in the study via AMOS 23. The results of the analysis provided empirical evidence for the hypotheses suggesting that value consciousness is more important than fashion innovativeness in influencing consumer attitude towards purchasing imitation jewelry. Furthermore, attitude, subjective norms, perceived behavioral control and product knowledge have significant impact on consumer intention towards purchasing imitation jewelry. Based on what emerged from the analysis, the study has suggested interesting theoretical and managerial implications.

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Section: 3structural Modelsupporting

confidence: 88%

Section: Theory Of Planned Behavior and Fashion Goodsmentioning

confidence: 99%

Exploring Factors Affecting Consumers’ Intention Toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior

Das

Sabbir

2019

tujom

View full text Add to dashboard Cite

show abstract

“…More importantly is that consumers' demand for counterfeit products and brands is steadily growing (Bian, Wang, Smith, & Yannopoulou, 2016). Owing to better technological progress, the quality of counterfeit products has been improving, triggering therefore consumers' demand and purchase willingness (Bian & Moutinho, 2009;Bian, Haque, & Smith, 2015;Li, Lam, & Liu, 2018;Qin, Hui Shi, Song, Stöttinger, & Tan, 2018;Toklu & Baran, 2017). The counterfeits' quality has remarkably improved to the extent that it becomes even harder for consumers to distinguish it from that of the genuine products.…”

Section: Introductionmentioning

confidence: 99%

“…Many researchers argue that studies are needed to understand the different aspects of counterfeit demand (Staake et al, ; Toklu & Baran, ). In order to develop appropriate countermeasures, it is essential to understand the general phenomenon of counterfeiting as well as the specific motives behind consumers’ purchasing of counterfeit products (Eisend & Schuchert‐Güler, ; Qin et al, ).…”

Section: Introductionmentioning

confidence: 99%

Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country

Souiden

Ladhari

Amri

2018

Int J Consumer Studies

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The study investigates the effect of individuals’ ethics (i.e., idealism and relativism), religiosity (i.e., fear of divine punishment, interest in religion and practices, and beliefs in religion), and attitudes toward counterfeits (i.e., economic benefits and hedonic benefits) on purchase intentions of counterfeit products. Data were collected in Tunisia, a Muslim country showing a mixture of modern and conservative values. The analysis of variance on the data, collected among 217 participants, shows that religiosity, ethics, and attitudes, all influence the intent to buy counterfeits. The analysis further supports the stronger effect of perceived economic benefits on intentions of buying counterfeits. The study contributes to the development of knowledge about the effect of religiosity and ethics on consumption behavior.

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“…A variety of studies at the area of consumers' behavior have shown that consumers' personality characteristic is one of the most important effective factors in their purchase behavior (i.e., behavioral component of their attitude). In this research, customers' attitude toward counterfeit goods is considered as a dependent variable because previous studies have shown that attitude is a good predictor of the purchase of counterfeit goods (Adhikari & Biswakarma, 2017;Augusto de Matos et al, 2007;Mai & Linh, 2017, Phau et al, 2009Prakash & Pathak, 2017;Toklu & Baran, 2017;Wee et al, 1995;Wiedmann et al, 2012). So recognizing consumers' personality characteristics is important for better recognition of consumers and more likely prediction of their behavior and finally influencing their performance (Hsiang, 2003).…”

Section: Theoretical Literature and Research Backgroundmentioning

confidence: 99%

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

et al. 2020

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Due to the excessive amount of counterfeit goods in the Third World countries and the losses caused by the sale of these goods, this study attempts to investigate the relationship between personality characteristics (neuroticism, extroversion, openness, conscientiousness and agreeableness) and attitudes toward purchase of counterfeit goods. This study is a cross-sectional type. The statistical population comprised graduate and undergraduate students of Hamadan University of Medical Sciences. The sample included 700 people, selected randomly by simple sampling manner and response to the attitude toward purchase of counterfeit goods questionnaire and NEO Personality Inventory. The SPSS16 software, independent t-test and Pearson correlation were used to analyze the data. Results indicated that there is a significant relationship between extroversion, openness and agreeableness with attitude toward counterfeited goods purchasing. The results also indicated that the mean difference of attitude toward counterfeit goods purchasing between gender, marital status and educational level were significant. Results indicated that personality characteristics affected consumers' attitude toward counterfeit goods purchasing and these personality characteristics can play a role in the reduction of counterfeit goods purchasing.

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Attitude towards Counterfeit of Luxury Brands: A Research on Consumers in Turkey

Cited by 7 publications

References 39 publications

Exploring Factors Affecting Consumers’ Intention Toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior

Exploring Factors Affecting Consumers’ Intention Toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior

Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country

Relationship between personality characteristics and attitude toward purchase of counterfeit goods in the Iranian population

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