Bundling of telecom offerings: An Empirical Investigation in the Turkish market

Üner, M. Mithat; GÜVEN, Faruk; Çavuşgil, S. Tamer

doi:10.1016/j.telpol.2014.12.004

Cited by 18 publications

(7 citation statements)

References 16 publications

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“…Finally, considering sociodemographic and household characteristics, our results confirm related literature in that their potential to predict purchase intention is limited compared with attitudes and behaviors of the respective consumers as well as servicerelated and supplier-related attributes (Burnett, 2014;Hackbarth and Löbbe, 2020), especially since we only find a significant impact of residential location on preference for service bundles [13]. Thus, our results cannot support the findings of Daziano (2020);Mithat Üner et al (2015); or Srinuan et al (2014) that sociodemographics can be used to identify buyers of bundled services.…”

Section: Discussioncontrasting

confidence: 79%

Preferences for service bundles in the energy sector – a survey of German private households

Hackbarth

Tremml

Löbbe

2022

IJESM

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Purpose The purpose of this study is to examine private households’ preferences for service bundles in the German energy market. Design/methodology/approach This investigation is based on survey data collected from 3,663 customers of seven mainly municipal energy suppliers in the German energy market. The data set was analyzed via a binary logistic regression model to identify the most prospective customers and their preferences regarding bundles of energy services. Findings The results indicate that potential adopters of energy-related service bundles have greater prior knowledge about service bundles; place higher importance on simplified handling, flat rates and long price guarantees; prefer to purchase a service bundle from an energy supplier; live in urban areas and have a gas tariff; are both less likely to have a green electricity tariff and to support the German energy transition; have a greater intention to purchase a smart home product; are less likely to already be prosumers; and prefer customer centers and social media as communication channels with energy providers. Practical implications This paper offers several implications for decision-makers in developing marketing strategies for bundled offerings in a highly competitive energy market. Originality/value This paper contributes to the sparse research on service bundles in the energy sector, despite the growing interest of energy suppliers and consumers in this topic. It expands the research focusing on the telecommunications sector.

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Section: Discussioncontrasting

confidence: 79%

Preferences for service bundles in the energy sector – a survey of German private households

Hackbarth

Tremml

Löbbe

2022

IJESM

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“…The use of optical cables on transmission of digital signals into a new energy for telecommunications operators to provide multimedia services in the form of telephone, internet and TV simultaneously with high quality and speed. If the service offered is the third separate, so lately experienced a convergence (Lee dan Cho, 2015) or bundling (Mithat et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Lee and Cho describe convergence as the level of integration of two or more units of a product without tying it to the price, while bundling basically relate to the incorporation of products and prices. Through bundling, the provider offers its services in the format of a dual play (telephone and internet), triple play (an additional TV services) and quadruple play (extra cellular service) (Mithat et al, 2015). TV service in the context of triple play in contrast to pay TV or satellite-based TV broadcast.…”

Section: Introductionmentioning

confidence: 99%

“…Although no official release about the number of customers, but the number has exceeded 200 thousand subscribers in March 2015 (Istihanah, 2015). Zaballos (2013) and Mithat et al (2015) mentions that the bundling has become a popular strategy for telecommunications operators to maintain and attract new customers, increase customer loyalty and the lever of company's revenue. Then also can withstand the pace of decline in the number of customers churn, displacing and makes price competition became irrelevant as well as inhibiting its aggressive.…”

Section: Introductionmentioning

confidence: 99%

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Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction

Daud¹,

Farida²,

Andriyansah³

et al. 2018

JBRMR

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The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, internet and digital TV contents. The customer's adoption on it becomes important toward the service provider for a number of interests, especially for the field of marketing. By means of TAM concept (Technology Acceptance Model) from Gefen et al. (2003) and by adding satisfaction and loyalty so the new model is able to be used to evaluate the response of cognitive, conative and affective of customer. Empirical study applied to the customer's of PT. Telekomunikasi Indonesia, Tbk. in order to test 6 hypotheses as recommended. The Simulation of conceptual model and empirical data research acquired by using of AMOS software indicates that all of the hypotheses proved positively significant. Variable trust is a good antecedent of perceived usefulness, satisfaction and loyalty constructs. Besides that, there is a direct effect between trust with loyalty or indirect effect through the mediation on perceived usefulness and or satisfaction.

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“…D. Kim and S. Kim [64] researched the role of technology in achieving sustainable tourism by conducting a complex review of papers, news, mobile apps, and patents. The conclusion drawn from their research shows that the impact of mobile technology on sustainability is hard to measure directly, but can be deduced quantitively from frameworks already established in literature, since the environmental effects of tourism and cultural heritage, as well as ICT's role in creating smart city communities, are all subjects of sustainable tourism discussions [65][66][67][68]. Mobile applications enhance the social capital by offering resources for tourist to tourist relations and the instant communication that can take place through them can be used by the transactors to share value and build cultural capital.…”

Section: Smart Tourismmentioning

confidence: 99%

The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland

Naramski

Herman

2019

Sustainability

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Smart tourism is a concept that is becoming more and more popular worldwide in modern tourism. It is a tourism orientated part of the smart city concept, which can also be treated as a specific type of business model. Support and presence of tourist attractions for smartphone users through various apps is one of the first technological stages in the process of adapting this concept in a touristic region. Therefore, the paper's aim was to observe and measure the development of touristic sites' presence in mobile applications, in a developing touristic region. In order to do so, we compared data obtained from mobile applications in the years 2015 and 2019. The selected apps contain databases of touristic sites and allow tourists to search for attractions, hotels and restaurants. The comparison showed quantitative changes in the number of those types of objects found by mobile apps in the Upper Silesian metropolitan area, picturing the development and use of those apps in this given region.

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Bundling of telecom offerings: An Empirical Investigation in the Turkish market

Cited by 18 publications

References 16 publications

Preferences for service bundles in the energy sector – a survey of German private households

Preferences for service bundles in the energy sector – a survey of German private households

Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction

The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland

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