Canadian Political Consultants’ Perspectives about Political Marketing

Lees‐Marshment, Jennifer; Marland, Alex

doi:10.22230/cjc.2012v37n2a2472

Cited by 4 publications

(1 citation statement)

References 15 publications

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“…Canada, though not part of Vaccari’s five-country analysis, fits within the selective influence approach. Lees-Marshment and Marland (2012) found that “Canadian political consultants are net importers of innovative tactics” (p. 340). Consultants select the best tactics for the Canadian context.…”

Section: Global Flows Of Politics Objects Of Circulation and Politimentioning

confidence: 99%

Porting the political campaign: The NationBuilder platform and the global flows of political technology

McKelvey

Piebiak²

2016

New Media & Society

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Political parties rely on digital technologies to manage volunteering, fundraising, fieldwork, and data collection. They also need tools to manage web, email, and social media outreach. Increasingly, new political engagement platforms integrate these tasks into one unified system. These platforms pose important questions about the flows of political practices from campaigns to platforms and vice versa as well as across campaigns globally. NationBuilder is a critical case in their study. It is a leading non-partisan platform used in the United States, Canada, the United Kingdom, and Australia. The case of NationBuilder in Canada analyzes how political engagement platforms coordinate the global flows of politics. Through interviews, we find reciprocal influence among developers, party activists, consultants, and the NationBuilder platform. We call this process porting. It results in NationBuilder becoming a more portable global platform in tandem with becoming an imported, hybridized part of a campaign’s digital infrastructure.

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Section: Global Flows Of Politics Objects Of Circulation and Politimentioning

confidence: 99%

Porting the political campaign: The NationBuilder platform and the global flows of political technology

McKelvey

Piebiak²

2016

New Media & Society

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Consultant, Political

Thurber¹,

Ray²

2016

The International Encyclopedia of Political Communication

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This article gives an overview of the role of political consultants. It reviews theories and recent research findings focusing on the activities of political consultants and the relationship between political consultants, candidates, and political parties. Special attention is paid to growth in the profession, the changing media environment, and the evolving relationship between consultants and political parties.

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Interpretivism vs. Positivism in Political Marketing Research

Irshaidat

2019

Journal of Political Marketing

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Canadian Political Consultants’ Perspectives about Political Marketing

Abstract: This research in brief explores

Cited by 4 publications

References 15 publications

Porting the political campaign: The NationBuilder platform and the global flows of political technology

Porting the political campaign: The NationBuilder platform and the global flows of political technology

Consultant, Political

Interpretivism vs. Positivism in Political Marketing Research

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