Challenges Facing Airline’s Social Innovation

Abstract

AbstracSocial innovation ensures the development and implementation of new ideas related to services, products or models to meet social needs and create new social relationships or collaborations. Such form of innovation relies on the inventiveness of local communities, civil society organizations, local businesses, citizens and individual contributors from both private and public sectors to improve the existing or create the new products and services in order to better satisfy the individuals' needs. This research paper explores how new communication channels and government policies toward social innovation and social entrepreneurship are creating a culture with actively involved city administration, corporate contributors and individuals in developing ideas and pilot projects to solve the existing domestic and national social challenges. The examples of both governmental and airline corporate approaches to social innovation are provided in the paper. Crowdfunding proved to be a successful tool of social innovation, especially in the airline industry. The analysis of the provided policies, methods and practical approaches will help to improve the airline's social innovations.