People, places, and approaches to fishing are as varied as the diverse fish fauna that exist on the planet. As conservation planners recognize the value of substantial engagement of stakeholders in decision making and ineffectiveness of rigid topdown management approaches, Fish, Fishing, and Conservation asserts that all peoples must play a role in conservation. Through case studies, engaging narrative and graphics, and exercises, the 413-page, undergraduate-level text explores major motivations for fishing and non-fishing related values, responsible fisheries practices, the rights of all people to decide how to manage and conserve fish, their habitats, and how they are utilized. For many fishes, overfishing remains a pressing global problem for which appropriate solutions are not easily found nor implemented.Introductory chapters examine fish, fishing, and why fish matter and examine the role of values in driving conservation initiatives. Fish and their unique sensory capabilities are described along with a review of recent studies to examine issues of pain, sentience, and learning in fishes living in a foreign, underwater world. The text incorporates new findings in conservation and management leading readers to put