City Branding Strategy on the Evaluation of Tourism Destination Problems in Rural Area (Evidence from Pasuruan City, Indonesia)

Risanto, Yusuf; Yulianti, Ida

doi:10.21776/ub.jitode.2016.004.01.02

Cited by 8 publications

(10 citation statements)

References 14 publications

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“…In line with Maylanny and Fauzan, a study conducted by Risanto & Yulianti (2016) in Pasuruan mentioned that natural resource such as a forest can be used as city identity. City Branding may be done by developing a green tourism area by looking at the potential of existing natural resources.…”

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confidence: 79%

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

Pasande¹,

Suhendra²

2017

JBP

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This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness. The purpose of this study is to describe the various efforts made by the local government of DIY to improve the competitiveness of the region with City Branding. This research uses the qualitative method. Data collection method is done by triangulation technique of data source. While data processing researcher does data reduction. The results obtained in this study are First, City Branding DIY has been running well. Rebranding DIY is likely to increase the competitiveness of regions, including local revenue. This is evidenced by the increase in investment achieved by the Government of Yogyakarta. It's just that City Branding is still focused on tourism, but it can be used for other sectors. Second, the DIY rebranding (2014) provides many improvements, especially in terms of concept, logo, and tagline. In addition, the Yogyakarta provincial government has established city branding councils, city branding strategy roadmap and governor regulation of city branding in DIY. It's just that there has been no evaluation since the rebranding was done by the provincial government of DIY, how this rebranding can be implemented by the local government and city branding council and there is no extent to which the strategy in the roadmap implemented.

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confidence: 79%

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

Pasande¹,

Suhendra²

2017

JBP

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“…For example, Jogjakarta with "Jogja, Never Ending Asia" wherein 2015 has been rebranded to "Jogja Istimewa", Bali as "Shanti Shanti Shanti", Solo "The Spirit of Java", Surabaya "Sparkling Surabaya" and Jakarta "Enjoy Jakarta". However, the branding process not supported by comprehensive policies, such as the provision of proper infrastructures and public facilities (Risanto, 2016).…”

Section: City Branding Implementation In Indonesiamentioning

confidence: 99%

“…Another example comes from Pasuruan city. Risanto (2016) provides an insight into how the management of branding undertaken by Pasuruan's local government was a lack of innovative strategies such as innovation regarding broadening media marketing.…”

Section: Testing the Brand Orientation Model: The Indonesian Contextmentioning

confidence: 99%

“…Second, the collaboration between government agencies is essential in assuring the quality of various attributes of the city, such as infrastructure, public facilities, healthcare, social service, culture, safety level, environment, and education. In Indonesian, city branding is undertaken solely under the tourism sector management with a lack of proper support from other sectors (Hankinson, 2007;Risanto & Yulianti, 2016). Ardyan (2016) adds that "the more qualified and interestingly attribute is developed by the city government, the more people are going to love the city" p14.…”

Section: Testing the Brand Orientation Model: The Indonesian Contextmentioning

confidence: 99%

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City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration

Lestari¹,

Dali

Che‐Ha

2020

GEOGRAFIA

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Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is trying to capture the city branding implementation in Indonesia and suggests several improvement strategies in tourism development. This study is using content analysis to explore existing literature on city branding implementation in several cities in Indonesia over the last ten years. A summary of more than thirty studies is provided along with the content analysis. The finding of these studies gives a significant contribution to the field of city branding that focuses on practical operational in social and governance dimensions in the local context. It shows that the limitation of understanding on city branding concept from the local authorities in many cities has resulted in less efficient and effective branding. City branding in most cities in Indonesia was trapped merely in making slogan and logos with less consideration in public aspirations and local identities. In addition, the common problem of lack of intersectoral coordination has resulted in a situation where branding has been undertaken solely by the tourist management sectors without proper support from other sectors. This study emphasizes the urgency of public involvement and inter-sectoral collaboration in ensuring city branding successfulness.

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“…INTRODUCTION Tourism has become a strategic sector to improve national economic conditions, and to grow the economy of a region, including being able to enhance the economic growth of local communities where rural tourism developed [1][2][3][4]. The rural tourism development is generally supposed to raise economic viability of the village inhabitant, and such approach usually caters for pro-poor tourism or poverty reduction [5][6][7].…”

Section: Imentioning

confidence: 99%

The Sustainable Rural Tourism Asset Development Process Based on Natural and Cultural Conservation

Sugiama¹

2019

Proceedings of the International Conference on Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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Sustainable rural tourism as one of the ways to improve economic condition particularly for the local community. This study aims to analyze the rural tourism development process in two rural tourism areas, which have different natural and cultural backgrounds, but both can develop and survive as sustainable rural tourism. The research theory of this study is the use of 4As (Attraction, Accessibility, Amenity, Ancillary) components as tourism asset for the rural tourism development process. This qualitative research utilizes the Penglipuran and Kertayasa rural tourism areas as a case. The study shows that the natural and cultural conservations (NCC) are the triggers to sustain and develop 4As components on the sustainable rural tourism development process. The local community has been aware that the NCC is essential to ensure harmony and life balance. The findings reveal that the local community in Penglipuran and Kertayasa has a deep understanding and awareness about a clear vision of how to realize the sustaining natural and culture of rural tourism for the best possible future of the region. These findings may help provide information for planning rural and regional communities development and facilitate the management of the process of developing and growing the rural area as sustainable rural tourism. This successful experience is worth learning and studying in-depth NCC for sustaining rural tourism.

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City Branding Strategy on the Evaluation of Tourism Destination Problems in Rural Area (Evidence from Pasuruan City, Indonesia)

Cited by 8 publications

References 14 publications

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration

The Sustainable Rural Tourism Asset Development Process Based on Natural and Cultural Conservation

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