1971
DOI: 10.1016/0022-1031(71)90053-9
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Cognitive structure of neutral attitudes

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Cited by 24 publications
(14 citation statements)
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“…In the context of impression formation, ambivalent versus indifferent targets are reminiscent of the concept of stimulus heterogeneity versus homogeneity. Targets described with a number of very positive and very negative adjectives (i.e., evaluatively heterogeneous) tend to elicit a similar affective response as targets described with a number of neutral adjectives (i.e., evaluatively homogeneous), although people are more certain about their reaction to the latter (Edwards & Ostrom, 1971;Singh & Byrne, 1971). Note, however, that heterogeneity refers to multiple adjectives or attitude objects, whereas ambivalence refers to a single attitude object.…”
Section: Interpersonal Liking From Bivariate Attitude Similarity?mentioning
confidence: 99%
“…In the context of impression formation, ambivalent versus indifferent targets are reminiscent of the concept of stimulus heterogeneity versus homogeneity. Targets described with a number of very positive and very negative adjectives (i.e., evaluatively heterogeneous) tend to elicit a similar affective response as targets described with a number of neutral adjectives (i.e., evaluatively homogeneous), although people are more certain about their reaction to the latter (Edwards & Ostrom, 1971;Singh & Byrne, 1971). Note, however, that heterogeneity refers to multiple adjectives or attitude objects, whereas ambivalence refers to a single attitude object.…”
Section: Interpersonal Liking From Bivariate Attitude Similarity?mentioning
confidence: 99%
“…Alternatively, it may mean that some 'A people' are likely to be 'B people' while others are not likely to be 'B people'. Only the latter type of inference can be called ambiguous, while Edwards and Ostrom (1971) have referred to the former type as neutral.…”
Section: Resultsmentioning
confidence: 98%
“…When the same sensation ceases to be pleasant and becomes unpleasant, there is very likely a transitory episode during which it is indolent. One should, in any event, not conflate the idea that complexes of sensations might, on the whole, be neither pleasant nor unpleasant (in virtue of their component pleasures/unpleasures equilibrating each other), with the idea that simple mental episodes might be neither pleasant nor unpleasant (Stout 1902;11 Edwards and Ostrom 1971). It is this second idea that is at stake here: I have argued that simple mental episodes can be neither pleasant not unpleasant.…”
Section: Do Indolences Exist?mentioning
confidence: 93%