Concept of Product Competitiveness Management System and Principal Scientific Approaches to Its Understanding

Senyshyn, Oksana; Kundytskyj, Oleksandr; Zlydnyk, Marta

doi:10.15544/mts.2020.16

Cited by 3 publications

(2 citation statements)

References 4 publications

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“…Ваговим елементом ринкового механізму регулювання економіки є конкуренція. Через це поширеними є публікації за результатами досліджень критеріїв, що забезпечують конкурентні переваги підприємства (Nitsenko et al, 2018), концентрацій оцінки рівня конкурентноспроможності підприємства і виробленої продукції (Senyshyn et al, 2020), при цьому значна увага звертається на розробку стратегії забезпечення конкурентних переваг (Haidai et al, 2020).…”

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Improvement of the organizational structure of management agricultural enterprises according to the principles of the market economy

Pivtorak

2024

SMLNUVMBE

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The materials of the scientific publication define the role of marketing principles in the organization of the management structure of agricultural enterprises in the production process. The works of domestic and foreign scientists devoted to the efficiency of agricultural production, the service sector and the market were analyzed. When conducting research on the state of the organizational structure of management of agricultural enterprises based on the principle of marketing, general scientific research methods were used, in particular: a monographic method to identify the problem of adaptation of agricultural enterprises to the market environment, a method of comparative analysis to study the possibilities of adaptation to the market of agricultural enterprises of different sizes, an abstract-logical method with its methods of generalization analysis and synthesis and the method of induction and deduction for the formation of generalizations, conclusions and propositions. A system of the organizational structure of management of agricultural enterprises was established in accordance with marketing principles. The state and further development of the management structure of agricultural enterprises is determined. Presented are topical issues of forming the implementation of agrarian policy in the field of organizational structure of socio-economic and social-labor relations. The optimal system of labor organization in social and labor relations based on the principle of humanization of labor, which offers wide independence to the production enterprise, has been revealed. The conditions that determine the direction of all production and marketing activities of agricultural enterprises, which are based on the principles of marketing are analyzed. All activities of the agricultural enterprise are subject to this concept. The tactics of the marketing concept of an agricultural enterprise, based on the use of defensive and offensive positions, are also proposed. Appropriate conclusions were made that reflect the assessment of the financial condition of agricultural sector enterprises and offer the most effective method of marketing policy activation, which provides an opportunity to obtain more information about the activities of agricultural enterprises, conduct its analysis, and formulate specific proposals for production.

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Section: вступunclassified

Improvement of the organizational structure of management agricultural enterprises according to the principles of the market economy

Pivtorak

2024

SMLNUVMBE

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“…Вагомим елементом ринкового механізму регулювання економіки є конкуренція. Через це поширеними є публікації за результатами дослідження критеріїв, що забезпечують конкурентні переваги підприємства (Nitsenko et al, 2018), концепцій оцінки рівня конкурентоспроможності підприємства і продукції (Senyshyn et al, 2020). Значна увага звертається на розробку стратегі забезпечення конкурентних переваг (Haidai et al, 2020).…”

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Market adaptation of agricultural enterprises

Poperechny

Salamin

2021

SMLNUVMBE

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Problems of adaptation agricultural enterprises to the market environment are analyzed. Adaptation in agriculture is complicated by the long production period and volatility of product prices. Due to the improper formation of infrastructure, the agricultural market does not perform the function of price stabilization. Constant re-profiling of the enterprise is required. This does not contribute to stable functioning. There are not price forecasting services in Ukraine. Financial resources and staffing of even relatively large enterprises are insufficient for such forecasting. In such conditions, especially large-sized enterprises are developing as a priority. Their activities are focused on foreign markets, where prices are more stable. This strengthens the export potential of Ukraine's agriculture and exacerbates rural unemployment and social problems in rural areas. In addition, it is difficult for large enterprises to adapt to market environment. Compared to small enterprises, their re-profiling requires longer time and greater financial resources. In highly competitive markets, the differentiation of consumers by requirements for food products is growing. Manufacturers of undifferentiated mass-produced products using intensive technologies are losing their competitive position. The popularity of small batches of products is growing, which is more acceptable for potential consumers of target market segments. The production and bringing to market of such products requires the coordinated activities of all economic entities united by a common chain of movement of goods. To achieve this, state incentives are needed for the creation and development of cluster-type economic systems, which harmonize the requirements for raw materials and products of its processing, delivery times, prices. Production of craft products can be organized in some agricultural enterprises. The higher cost of such products is offset by higher sales prices. The creation of such systems can be initiated by processing enterprises that invest in the production of raw materials. State support for such structures is more effective than direct state financial support for individual industries.

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On the Question of Analysis of Land Reproduction as a Factor of Production

Stakhovych

2021

Market Infrastructure

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The article analyzes the state of land reproduction as a factor of production. The author describes the lands of agriculture in terms of the main means of production. Considerable attention is paid to the analysis of fertility, which in the article is divided into natural, artificial, potential, efficient and economic. The author notes that nature itself forms the primary fertility of the land, which in the process of agricultural land use is reduced. The natural fertility of the land with its effective use makes it possible to organize the production of various products necessary for human life. Therefore, the expansion of agricultural land and a qualitative increase in their fertility are becoming an extremely important area of increasing the production of various types of agricultural products. It is also noted that along with soil fertility, it is necessary to assess the possibility of different land use. It is noted that in the last ten years there has been a steady trend of reduction of fallow lands with a slight decrease in agricultural land and almost unchanged area of arable land, we can say about the intensive use of land as a factor of production. One of the effective ways to increase fertility and as a consequence of improving the land as a factor of production is the introduction of mineral and organic fertilizers. Analysis of the dynamics of fertilizer application by agricultural enterprises over the past two decades shows a tendency to increase their volume as a whole and per 1 hectare. In general, the process of land reclamation as a factor of production is to develop measures to reduce soil acidity and salinity, land reclamation, application of organic and mineral fertilizers. The need for constant care to increase land fertility and its rational use is caused by the limited cultivated area of agricultural land used for agricultural production and to meet the growing needs of the population in food. As a result of the article, the author noted that the output per unit of arable land and agricultural land in recent years is growing. At the same time, land potential is declining. To this end, measures are needed to preserve land resources in agricultural production, prevent the redevelopment of agricultural land, increase the efficiency of their use, taking into account the prospect of their demand in the short and medium term.

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Concept of Product Competitiveness Management System and Principal Scientific Approaches to Its Understanding

Cited by 3 publications

References 4 publications

Improvement of the organizational structure of management agricultural enterprises according to the principles of the market economy

Improvement of the organizational structure of management agricultural enterprises according to the principles of the market economy

Market adaptation of agricultural enterprises

On the Question of Analysis of Land Reproduction as a Factor of Production

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