Conceptual principles of competitiveness of enterprises

Abstract

The transformation of modern scientific paradigm requires the adaptation of traditional theories of the firm competitiveness to new economic conditions. The aim of the study is to develop conceptual principles of enterprise’s competitiveness management, which are based on the definition of this term and includes a system of principles, functions, models and management mechanism. Formation of the concept involves the use of systematic approach to research. Principles of management by enterprise's competitiveness are allocated based on purpose of management, managed, managing systems and their interaction. Functions are determined by following stages: achieving the goals, developing of management system, aims to ensure competitiveness, characteristic of administrative actions. Model of control the competitiveness reflects the flows of management information and control system (administration unit) and manageable (economic process of the enterprise). Control mechanism includes appropriate methods (economic and psychological), levers (price, quality, brand, branding, logo, motto) and incentives (economic, moral, administrative, creative).

Research of competitiveness of the enterprise on the principles of strategic planning

“…The original definition of enterprise competitiveness is presented by the author of labor [18], who believes that «enterprise competitiveness is a characteristic of an enterprise, reflecting the degree of realization of its actual and potential ability to form, retain and use sustainable competitive advantages» [18]. It is necessary to agree with the author that the competitive advantages of an enterprise, which are formed and determined by the ef ficiency of the use of available resources, are the basis for the formation of its competitiveness as a whole.…”

The relationship between CSR and firm competitiveness from technological development: A case study of the Haier Group

“…These advantages can be its better value and quality of products and service, and any other aspects that compared with its competitors, it does better. Therefore, it is clear to see that there are more and more enterprise are willing to pay more attention to striving to tap their potential, to improve their competitiveness [8].…”

Factores que afectan la competitividad en las empresas textiles de la provincia de Pichincha

“…En la economía contemporánea, el éxito en el mercado llega a aquellas empresas que se vuelven más competitivas por la constante modernización, pueden ofrecer productos más atractivos a sus clientes; la presión por el crecimiento continuo de la competitividad empresarial surge de los procesos de globalización en curso, la consiguiente propagación de los estándares tecnológicos y la integración de las economías nacionales (Nykolyuk, 2014).…”

“…Las definiciones de competitividad enfatizan una mayor eficiencia de producción, suministro de productos, servicios que los competidores, la capacidad de continuar brindando valor agregado a las partes interesadas de la empresa o ser rentable y mantener una posición dominante en el mercado (Nykolyuk, 2014), de otro lado a la competitividad se identifica frecuentemente con el precio o la calidad de un producto, la productividad de los recursos, los costos de producción o la propia ventaja competitiva; en la literatura especializada, los intentos de definir la noción de competitividad producen dos tipos de teorías (Chursin & Makarov, 2015):…”