Conspicuous display through photo sharing in online reviews: Evidence from an online travel platform

Hu, Xin; Luo, Jifeng; Wu, Zhiyan

doi:10.1016/j.im.2022.103705

Cited by 8 publications

(8 citation statements)

References 61 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Actual review data reflect consumer experiences in natura without any interference from researchers [ 7 , 46 , 47 ]. The two existing articles investigating the predictors of picture sharing also used real OCRs (online restaurant reviews) as their data source [ 23 , 24 ]. Thus, this work adopts actual review data to perform empirical analysis.…”

Section: Methodsmentioning

confidence: 99%

“…As these previous studies have demonstrated the value of picture in OCRs, a few studies have begun to pay attention to the predictors of picture sharing. To the best of our knowledge, there is only one study focusing on the predictors of whether consumers will share picture [ 23 ] and one study focusing on the predictors of picture count [ 24 ]. The predictors in these two studies mainly focus on travel distance, travel experience and traveler status by analyzing online travel reviews.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“… [ 24 ] ✓ ✓ Online restaurant reviews Travel distance and travel experience positively affect picture count in OCRs. [ 23 ] ✓ ✓ Online travel reviews Trip distance has a positive effect and traveler status has a negative effect on the inclination to share photos. This study ✓ ✓ ✓ Online shopping reviews (1) With or without picture and picture count both influence the helpfulness of OCRs; (2) Product type, time interval, review device, consumption satisfaction and the level of involvement significantly affect whether consumers sharing picture; And (3) review device, consumption satisfaction and the level of involvement significantly affect picture count.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Su,

Zhu

2023

Heliyon

View full text Add to dashboard Cite

Section: Methodsmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Su,

Zhu

2023

Heliyon

View full text Add to dashboard Cite

“…Photo sharing enables people to express themselves and plays a vital role in identity and impression management, thus influencing self-presentation and self-promotion strategies (Lo and McKercher, 2015), especially as pictures are more conspicuous than text (Hu et al , 2022). While several studies have focused on tourists’ motivational factors in knowledge or experience sharing (Zhang et al , 2022) on social media platforms (Lee and Hyun, 2018; Munar and Jacobsen, 2014; Bilgihan et al , 2016), Li (2020) and Daxböck et al (2021) have stressed that photo sharing has become an essential component of tourist behavior.…”

Section: Literature Reviewmentioning

confidence: 99%

Characterizing traveling Instagrammers: an exploration of socio-psychological concepts, travel typologies and posting motives

Egger

2023

CBTH

View full text Add to dashboard Cite

Purpose This study aims to understand how traveling Instagrammers should be characterized by bridging socio-psychological concepts with Instagram usage and travel typologies. Design/methodology/approach Using analysis of variance, differences between non-Instagrammers and passive and active users were identified with regard to their personality traits and human values; traveling Instagrammers and their travel types were characterized in more detail using k-means clustering, and, finally, posting behavior was examined using multiple regression. Findings The results demonstrate significant differences between the user groups in terms of their personality traits, their human values and their travel behavior. The multiple regressions provide deeper insights into tourists’ Instagram posting. Research limitations/implications This study was conducted on 1,100 German travelers, meaning that the results are only valid for this cultural context. All data were collected using an online panel and participants received incentives, and thus extrinsic rewards, instead of using merely intrinsic motivation to take part in the survey. Originality/value This study contributes to a better understanding of Instagram usage behavior when traveling and adds valuable insights to this field of research. At the same time, the results are relevant for tourism businesses wishing to optimize their communication and marketing strategies.

show abstract

“…Онлайн обзоры вышли за рамки простого выражения неудовлетворенности и помощи другим, потребители делятся фотографиями в онлайн отзывах, это способ, которым потребители могут конструировать и представлять себя на платформе, потребители показывают в Интернете товары, которые ранее были личными, для определения своего статуса [9].…”

unclassified

The influence of online customer reviews on the purchase decision process for handmade products

Krasnostavskaia

Bozhuk

Pletneva

et al. 2022

The Eurasian Scientific Journal

View full text Add to dashboard Cite

Studying the behavior of consumers of various goods and services in the offline and online environment is a necessary element of an effective business in any field. Consumer behavior studies provide insight into how the process of making a decision to purchase a product takes place, and also allows you to identify the tools of influence on consumers on the part of manufacturers and sellers. The author presents a review of the literature on the influence of online reviews on customer behavior, and the author also conducted a study to clarify the presence and level of influence of online customer reviews on the purchase decision process for handmade products. Based on the analysis of the literature, the article identifies the factors of online customer reviews that influence the purchase decision process for handmade products: the quality of online customer reviews, the characteristics of online customer reviews and the number of online customer reviews. The quality of online customer reviews is determined by relevance, reliability, understandability, sufficiency, number of words in the online review, usefulness of the online reviews, and enjoyment of the online reviews. The characteristics of online customer reviews are determined by the text, images and rating in the online customer review. The results of the study showed that online reviews, among other sources of information, are considered quite reliable by buyers, online reviews have an impact on the purchase decision process for handmade products. Among the online review quality metrics, the perceived reliability of an online review, the number of words in an online review, and the perceived usefulness of an online review have the biggest impact on the purchase decision process for handmade products. Among the specific characteristics of an online review, the images in the online review are the most influential. The number of online reviews is also one of the important factors influencing the purchase decision process for handmade products. The results obtained are important for developing directions for improving the marketing tools of the master of handmade products.

show abstract

Conspicuous display through photo sharing in online reviews: Evidence from an online travel platform

Cited by 8 publications

References 61 publications

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Characterizing traveling Instagrammers: an exploration of socio-psychological concepts, travel typologies and posting motives

The influence of online customer reviews on the purchase decision process for handmade products

Contact Info

Product

Resources

About