Consumer Decision on Online Food Delivery

Iisnawati,; Rosa, Aslamia; Yunita, Dessy

doi:10.2991/aebmr.k.200520.069

Cited by 4 publications

(3 citation statements)

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“…Customer satisfaction is de ned by Kotler as the mental state of a customer that results from the comparison between the customers' expectations before a purchase and performance perception after the purchase. (19) According to this de nition, positive experiences of personal transactions with online services encourage the repetitive use of these services. As a subjective assessment of product performance based on prior expectations, customer satisfaction is also known as one of the essential objectives of building consumer relationships closely related to their experience.…”

Section: Discussionmentioning

confidence: 99%

Online Food Delivery Services Among Young Adults in Depok: Factors Affecting the Frequency of Online Food Ordering and Consumption of High-risk Food

Martha

Ayubi

Besral

et al. 2021

Preprint

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BackgroundThe increasing desire of the community towards fulfilling the practical needs of life is currently accommodated by the rapid development of communication technology in the last five years in Indonesia. One example is the emergence of various food delivery applications. This will affect the pattern of daily food consumption in the community. Therefore, this study determined the personal and socio-environmental factors that influence the frequency of online food ordering (OFO) behavior and also high-risk food consumption through online food delivery services (OFDS) among young adults in Depok City. MethodsThis research was a cross-sectional study conducted with 686 participants of young adults aged 20–39 years that lived in Depok City, West Java Province, Indonesia, for minimal the last six months. They were administered a questionnaire through Alchemer, formerly SurveyGizmo. Descriptive statistics were employed for all variables measured. A T-test and a Chi-square test were conducted to determine the factors influencing the OFO frequency and high-risk food consumption through OFDS. Predictor variables were generated using multi-logistic regression models. The predictor for the frequency of OFO behavior was satisfaction toward OFDS (ß = 3.3; CI: 2.4–4.7; p-value = 0.000), while those for high-risk food consumption were personal and socio-environmental factors (ß = 1.8; CI: 1.3–2.5; p-value = 0.001 and ß = 1.7; CI: 1.2–2.4; p-value = 0.001, respectively).ResultsThe personal and socio-environmental factors related to the frequency of OFO behavior were attitudes toward risk, benefit, barriers, features of OFDS, satisfaction with OFDS, socio-environmental influence, perception about OFDS, and online food preference. Furthermore, the factors associated with high-risk food consumption through OFDS were attitudes toward benefit, features, satisfaction with OFDS, socio-environmental influence, perception about OFDS, online food preference, and knowledge of OFDS. ConclusionsSatisfaction, social environment, and food preference play essential roles in OFDS. The findings demonstrated the urgency of conducting further studies to elaborate on the association of OFDS with non-communicable diseases.

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Section: Discussionmentioning

confidence: 99%

Online Food Delivery Services Among Young Adults in Depok: Factors Affecting the Frequency of Online Food Ordering and Consumption of High-risk Food

Martha

Ayubi

Besral

et al. 2021

Preprint

View full text Add to dashboard Cite

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“…14 Over half of female users used GoFood for online food delivery, similar to a 2020 study by Iisnawati et al where 43% of females used the app. 15 Kartono et al found that most online food users prefer heavy foods over snacks and beverages to satisfy cravings. 10 The study surveyed participants about their recent food and beverage purchases in the last 7 days.…”

Section: Discussionmentioning

confidence: 99%

Nutrient-rich food index 9.3 score and food choice values among female online food delivery users during COVID-19 pandemic

Palupi,

Chandra,

Februhartanty

et al. 2024

World Nutr J

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Background: The COVID-19 pandemic has transformed eating habits, leading to an increased reliance on online food delivery. It's crucial to comprehend the diet quality and food choices among female users during this period. Objective: This study aims to explore the association between diet quality score and the food choice motives among female online food delivery users during the COVID-19 pandemic Methods: This online cross-sectional study involved surveying 405 female users recruited through consecutive sampling. The Food Choice Values Questionnaire (FCVQ) was utilized to understand their food choices, while nutrient intake and diet quality were assessed using the Nutrient-Rich Food 9.3 Index Score (NRF 9.3). Subsequently, the collected data underwent both univariate and multivariate analyses. Potential biases might arise due to time constraints during the pandemic and reliance on self-reported online data. Moreover, the method used to measure nutrient intake might not be ideal for this demographic, lacking tailored tests. Nonetheless, it’s important to highlight that the survey underwent prior validation among Indonesian adults, affirming its broad applicability. Results: Female users showed low average NRF 9.3 scores (241.67), indicating poor diet quality. Their prioritized food choice motives were also low. Significant associations surfaced between NRF 9.3 scores and food choice motives—tradition (p<0.01, r: 0.229), comfort (p<0.01, r: 0.223), organic (p<0.01, r: 0.231), safety (p<0.001, r: 0.162), weight control/health (p<0.01, r: 0.171), and income (p<0.05). Conclusion: The NRF 9.3 score is likely to increase when there are higher scores for tradition, comfort, and organic factors, and when income exceeds the minimum regional wage.

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“…Moreover, based on research, it is known that the delivery factor is one of the factors that can affect customer satisfaction and online buying interest (Cao, Y., Haya, A., & Paul, 2017) . In addition, based on previous research, it is also known that when shopping online, customers will prefer applications that offer cheaper delivery costs and the fastest time prediction (Iisnawati, Rosa, Yunita, & Hartati, 2019) .…”

Section: Introductionmentioning

confidence: 99%

Delivery System & Techniques of Product Packing for Online Business

Iisnawati

Yunita²,

Wahab

et al. 2023

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Consumer behavior changes from offline to online, raise several problems that need to be faced by business actors in Kerinjing Village. These problems including complaints that occur in online sales which cause customer dissatisfaction, and the lack of knowledge of business actors in Kerinjing Village, specially in digital technology because of the level of education. Based on the survey, it is known that the most complaints that occur in online sales related to the delivery of goods. The purpose of this training is that online business actors can improve the service quality by providing knowledge about the delivery system, how to choose the right delivery service and knowing how to pack goods appropriately so that they are not damaged during shipping. The training stages start from explaining the importance of managing the delivery system, how to choose the right shipping service, managing the delivery system in e-commerce applications and practicing proper packing techniques and according to product characteristics

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Consumer Decision on Online Food Delivery

Cited by 4 publications

References 0 publications

Online Food Delivery Services Among Young Adults in Depok: Factors Affecting the Frequency of Online Food Ordering and Consumption of High-risk Food

Online Food Delivery Services Among Young Adults in Depok: Factors Affecting the Frequency of Online Food Ordering and Consumption of High-risk Food

Nutrient-rich food index 9.3 score and food choice values among female online food delivery users during COVID-19 pandemic

Delivery System & Techniques of Product Packing for Online Business

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