Consumers in a social network: the perception of clothing quality per gender

Castelo, José Sarto Freire; Cabral, José Ednilson de Oliveira

doi:10.7819/rbgn.v20i1.3684

Cited by 7 publications

(5 citation statements)

References 20 publications

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“…First and foremost, sex has not resulted in being a decisive socio-demographic variable in the assessment of perceived garment quality. This is a clear discrepancy with the existing research (Gitimu et al, 2013, Freire Castelo & de Oliveira Cabral, 2018, Lee & Workman, 2021. One can object that this is because our volunteer sample (120 respondents) was much smaller than the convenience sample (246 respondents).…”

Section: Discussionmentioning

confidence: 58%

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Hinčica¹,

Svobodová²,

Řezanková³

2022

CEBR

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The paper assesses the perception of clothing products' quality using two independent samples of Czech respondents answering a questionnaire. It fills the current research gap in revealing how the quality of clothing products is currently perceived by different sociodemographic groups and whether other factors neglected previously (e.g., type of store, store's trade name, etc.) contribute to the perceived garment quality. The results show that age plays an important role in assessing some of the parameters by which people define whether garments are quality garments. This demographic criterion also influences the intensity of quality consideration when people buy a product, but no statistically significant dependence was found for the intensity of quality consideration when people buy a clothing product. These and other papers' results may help companies in the clothing industry, and the related sectors better comprehend how different categories of people determine garment quality. Implications for Central European audience: Businesses active in the apparel and fashion industries may better understand the current preferences of Czech customers regarding their clothing quality perceptions. The results could also be useful for managers in other countries of the Central-European region.

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Section: Discussionmentioning

confidence: 58%

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Hinčica¹,

Svobodová²,

Řezanková³

2022

CEBR

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“…The identification process of consumer preferences toward apparel products can also be conducted through intrinsic (Wilfling et al, 2021). Additionally, previous studies found that in product cues investigation, intrinsic cues of apparel products affect consumer brand preferences (Bezuidenhout et al, 2016;Castelo & Cabral, 2018;Fiore & Damhorst, 1992;Shukla et al, 2022). Along with extrinsic cues, intrinsic cues have an important role in product evaluation to shape consumer brand preferences (Semaan et al, 2019).…”

Section: Intrinsic Cuesmentioning

confidence: 99%

Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand

Sultan,

Setiawati

2024

JMI

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This study aims to investigate the factors influencing brand preferences in the purchase intention of Indonesian women’s apparel brands. The data were collected through a questionnaire distribution of 422 respondents from Indonesian women’s apparel brand consumers and processed with the Structural Equation Model - Partial Least Square (SEM-PLS). Brand preferences in selecting and purchasing women's apparel are influenced by satisfaction, extrinsic cues, and brand trust. On the contrary, intrinsic cues do not affect brand preferences in purchase intention because extrinsic cues can dominate more, consumers desire to save more time, and there are rapidly fast fashion trends. Moreover, brand preferences have a greater impact on purchase intention. Women's apparel brands can shape the brand preferences of their consumers based on the influencing factors to dominate the market competition. This study contributes to the literature on brand preferences in choosing women's fashion behavior. This is one of the pioneering studies to empirically examine the influence of cues and brands in the context of the desire of the Z generation to purchase women's apparel in an emerging market such as Indonesia.

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“…The apparel industry faces challenges in satisfying consumers’ needs due to the change of priorities in the previous decades. During the 1980s and 1990s, consumers tended to buy fashionable clothing, whereas today, consumers are generally more value-orientated (Freire Castelo and de Oliveira Cabral, 2018). Understanding consumers’ perceptions of apparel’s quality are essential for providing satisfaction, which could lead to a potential competitive advantage, larger market share and higher revenue for apparel companies.…”

Section: Introductionmentioning

confidence: 99%

“…In this regard, one clothing aspect that has to be studied and quantified is comfort. Human perception of clothing comfort is made when sensory information is received, processed and then compared to past sensory experiences, ultimately representing people’s expectations (Rahman, 2011; Freire Castelo and de Oliveira Cabral, 2018). These perceptions lead to the formulation of different clothing attributes, which have different importance for the consumers and affect purchase decisions.…”

Section: Introductionmentioning

confidence: 99%

“…Extrinsic attributes are product-related, however, are not part of the physical product. Examples for extrinsic cues are price, brand label, store and country of origin (Hatch and Roberts, 1985; Swinker and Hines, 2006; Rahman, 2011; Freire Castelo and de Oliveira Cabral, 2018). In the perception of quality, across a wide range of products intrinsic cues are considered to be more important than extrinsic ones (Fiore and Damhorst, 1992).…”

Section: Introductionmentioning

confidence: 99%

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Consumer expectations and perception of clothing comfort in sports and exercise garments

Wilfling

Havenith

Raccuglia

et al. 2021

RJTA

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Purpose Sports garments play an important role in the well-being of an athlete by protecting the wearer from changing environmental conditions and providing a comfortable feel. Clothing requirements have changed in recent years and demand for apparel with a higher comfort performance has been rising. Hence, the purpose of this study is to explore consumers’ expectations and perception of comfort and to examine how different textiles are perceived by consumers to provide useful knowledge that allows to engineer comfort into fabrics and sports garments. Design/methodology/approach This online survey comprised 292 respondents, classified by sex, age, nationality and physical activity. The respondents were asked a total of 18 questions through the Bristol Online Survey tool to explore expectation, perception and preference of clothing comfort, specifically of sportswear. Findings Fit and comfort are closely linked together, both forming part of the clothing comfort concept. When purchasing garments online, the haptics of fabrics were identified as a crucial missing parameter. However, priorities of attributes within the concept varied according to the person’s sex and nationality. Women put more emphasis on garment fit and showed a higher need for tactile input, whereas men prioritised physiological comfort descriptors, i.e. properties which facilitate thermoregulation. Furthermore, there is an increased importance of physiological comfort parameters for people exercising for 10 or more hours per week. Finally, it was possible to identify common associations and preferences for textile materials (cotton, polyester, cotton/polyester blend and wool). However, consideration should be taken concerning sex and nationality. Originality/value Sex and nationality are parameters modulating the clothing comfort concept and the conceptualised feel of materials. Therefore, the sex and nationality of the end-consumer should be considered during the development phase of sports garments and particular attention should be given to the targeted market in which these will be sold.

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Consumers in a social network: the perception of clothing quality per gender

Cited by 7 publications

References 20 publications

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand

Consumer expectations and perception of clothing comfort in sports and exercise garments

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