Corporate growth strategies in an era of digitalization: A network analysis of the national basketball association’s 2K league sponsors

Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; Kennedy, Heather; Funk, Daniel C.

doi:10.1016/j.jbusres.2021.04.068

Cited by 20 publications

(9 citation statements)

References 40 publications

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“…The digital pull for business innovations caused by the COVID-19 shock, as well as the abrupt effort of top European clubs, including five from the Premier League, to establish the European Super League, make teams look for novel business opportunities and more sustainable operations in the future (cf. Fühner et al 2021;Lopez et al 2021).…”

Section: Discussion Of the Resultsmentioning

confidence: 99%

Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game

Kozma

Teker

2022

SocEc

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We aim to explore whether ongoing digital innovations in Premier League clubs may substantiate a prospective change in their business model and potentially lead to a solution to the financial sustainability issue in professional football. Our exploratory study is to identify ongoing digital innovations and what changes can be foreseen in future years. The empirical analysis is based on information collected from club webpages, their selected social media pages, and top sports business journals. Our results indicate that despite the numerous digital innovations already implemented in the clubs, their utilisation has not reached a level to justify a more complex business model innovation. However, several changes indicate that such a fundamental transformation will likely happen in the foreseeable future. Our work's scholarly contribution is exploring a novel field of study concentrating on the digitally focused business model innovations of professional clubs, unlike most football business model analyses that focus on leagues. We have concluded that clubs can and should apply business innovations to look for more financially sustainable operations, even without necessarily waiting for changes to be made in the generic competitive structure they perform in.

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Section: Discussion Of the Resultsmentioning

confidence: 99%

Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game

Kozma

Teker

2022

SocEc

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“…Table 1 provides a literature review showing that the marketing literature on e-sports appears intrinsically limited to a focus on spectatorship (e.g., Cuesta-Valiño, Gutiérrez-Rodríguez, and Loranca-Valle 2022; Lopez et al 2021) or comparison with traditional sports (e.g., Pizzo et al 2022). Active participation in e-sports and its outcomes in terms of expenditures, loyalty, and psychological benefits are mostly underexplored.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…Further, e-sports platforms need to manage many other data, such as data on payments and transactions of players and viewers (e.g., to purchase subscriptions, add-ins, and customizations). Access to these data poses unique challenges and threats to privacy and cybersecurity (e.g., data usage, storage, and sharing with third parties, such as partnering sponsors; Lopez et al 2021; Thomas and Kadish 2021). Sometimes these data are acquired with the awareness of the customer, and other times—more worryingly—without it (Scarpi, Pizzi, and Matta 2022).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports

Raggiotto¹,

Scarpi²

2022

Journal of Interactive Marketing

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The authors investigate subjective well-being in the context of e-sports (competitive video games). They adopt the theoretical lenses of virtual edgework theory, a recent adaptation of edgework theory from physical to digital contexts. Sports have long been used as a tool to improve subjective well-being. The research question is whether e-sports lead to well-being, as their physical sport counterparts do, and through what psychological mechanisms. The authors answer through a conceptual model of moderated mediation tested on hundreds of e-sports players. They also address the role of privacy concerns, as e-sports pose several potential threats to players’ privacy that could hinder players’ achievement of well-being. Findings suggest that virtual edgework provides a useful theoretical perspective for understanding consumers’ behavior in digital environments. They also show that e-sports can lead to well-being by achieving feelings of self-enhancement under the positive moderation of perceived control over the digital environment and the negative moderation of privacy concerns.

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“…This is in contrast to traditional sports where teams have a physical connection to a city or geographic region. For instance, the National Basketball Association (NBA) is a professional North American sports league with 30 teams located within major metropolitan areas, such as the Los Angeles Lakers, Chicago Bulls, Boston Celtics, and New York Knicks (Lopez et al, 2021). This is in contrast to many esports teams which lack an inherent geographic tie in, such as leading esports teams (in terms of overall team earnings) of FaZe Clan, Team Liquid, Evil Geniuses, 100 Thieves, and Gen.G (Settimi, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Digital innovations help to create opportunities for firms to engage with new markets (Rachinger et al, 2019). Digital innovations include novel and disruptive technologies such as artificial intelligence, blockchain, Internet-of-things, the Metaverse, and non-fungible tokens (Lopez et al, 2021). A leading disruptive innovation at the center of sports, business, and technology is esports (Scholz, 2019).…”

Section: Introductionmentioning

confidence: 99%

Esports Fan Engagement: A Comparison of PC and Console Esports Team Fans

Huettermann

Pizzo

2022

Front. Sports Act. Living

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Esports, competitive video game competitions, are a leading digital innovation at the nexus of sports, business, and technology. Given their prominent position, esports have received extensive media and academic attention. In particular, esports fans, primarily tech-savvy and affluent young adults, have been the foci of this attention. Accordingly, a large number of studies has centered on these influential consumers, examining their motives to spectate, support, and follow esports teams and players. To date, esports have been examined very broadly, neglecting differences in the multitude of games, genres, and platforms which influence their consumption. In particular, the platform (or medium), plays a substantial role in how consumers engage with esports teams and players. These platforms include personal computers (PCs) and video gaming consoles. The purpose of this study is to identify differences in how fans of PC and console based esports teams engage with their favorite esports team. We collected data from both PC and console esports team fans via an online survey (N = 514), analyzing said data using structural equation modeling and multigroup analysis. Our results highlight that fans of console-based esports teams value both emotional engagement and management cooperation, underscoring the more intimate and personal experience afforded by consoles (vis-à-vis PCs). Overall, our study elucidates differences in esports fan engagement and helps to further identify critical differences that influence esports consumer behavior.

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Corporate growth strategies in an era of digitalization: A network analysis of the national basketball association’s 2K league sponsors

Cited by 20 publications

References 40 publications

Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game

Business model innovation for sustainable operations in professional football: How supporters gain more control of the Beautiful Game

It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports

Esports Fan Engagement: A Comparison of PC and Console Esports Team Fans

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