Country and destination image perception of mass tourists: generation comparison

Karakaş, Hatice; Çızel, Beykan; Selçuk, Onur; Oksuz, Fulya Coskun; Ceylan, Demet

doi:10.1080/13032917.2021.1909087

Cited by 4 publications

(1 citation statement)

References 42 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Many studies explore a destination’s performance by analyzing declared visitor attitude with different aspects of the destination, whether satisfaction or dissatisfaction ( Oliver, 1993 ; Soscia, 2007 ; Alegre and Garau, 2010 ; Škoriæ et al, 2021 ). Some studies talked about the relationship between tourists’ image perception of a tourist destination and a tourist product and their experience expectations ( Sharma and Nayak, 2019 ; Pimtong et al, 2021 ; Ajay et al, 2022 ; Carreira et al, 2022 ; Karakaş et al, 2022 ; Nautiyal et al, 2022 ). Based on self-congruity, destination personality is linked indirectly and positively with visitors’ revisit and recommended behavioral intention ( Yang et al, 2020 ).…”

Section: Theoretical Foundation and Hypotheses Developmentmentioning

confidence: 99%

A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model

Leou

Wang²

2023

Front. Psychol.

View full text Add to dashboard Cite

IntroductionThe purpose of this study is to empirically investigate the pattern of visitors’ revisiting behavioral intention via the innovational approach of Theory of Planned Behavior (TPB) and the Expectation Confirmation Theory (ECT).MethodsThis research was conducted by data collection with structured questionnaires as its instrument, which was distributed among 420 yoga tourism visitors in two destinations, Mysore and Rishikesh in India. Collected data had been processed by confirmatory factor analysis and structural equation modeling.ResultsThe data analysis results showed that the behavioral attitude of yoga tourism visitors can mediate the influence of behavioral intention through the satisfaction. The findings of this study include the following points: (1) the components of attitude, subjective norm and destination image apply a direct effect on the cultural and spiritual experiences of yoga tourism visitors; (2) cultural and spiritual experiences have a direct effect on the expectation confirmation and the satisfaction of yoga tourism visitors; (3) Expectation confirmation has a direct effect on the satisfaction and the behavior intention of yoga tourism visitors; and (4) Satisfaction has a direct effect on the behavior intention of yoga tourism visitors.DiscussionThis study contributed by examining the satisfaction and revisit intentions of yoga tourism visitors through an integrated study of planning behavior and expectation confirmation models, which might be refilling the scarcity of research in the tourism literature. The result of this study might offer important implications for scholars, marketers, and tourism industry to better serve this emerging niche market.

show abstract