1972
DOI: 10.1525/aa.1972.74.5.02a00030
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Culture and Memory1

Abstract: The problem o f specifying the ways in which culture influences cognitive processes is discussed using the relation between culture and memory as a special case. Beginning with scattered suggestions f r o m the anthropological and psychological literature, a research strategy combining ethnolinguistic and experimental psychological techniques is described. Mnemonic performance is shown to depend upon a host o f situational (cultural) factors which must be systematically explored in order t o determine culture-… Show more

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Cited by 39 publications
(15 citation statements)
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“…Presented with a list of 20 familiar words, Kpelle subjects recalled 9 on the first trial and 10.8 on the fifth trial. In contrast, American college students went from 13 to 19 words (Cole & Gay, 1972, p. 1071. Free recall is so difficult for Kpelle that even when the words are carefully chosen as belonging to indigenous conceptual categorieswhich should give them an intrinsic organization and enhance recall-free recall, clustering, and improvement over trials was minimal (Cole & Gay, 1972, p. 1077.…”
Section: Logicmentioning
confidence: 99%
“…Presented with a list of 20 familiar words, Kpelle subjects recalled 9 on the first trial and 10.8 on the fifth trial. In contrast, American college students went from 13 to 19 words (Cole & Gay, 1972, p. 1071. Free recall is so difficult for Kpelle that even when the words are carefully chosen as belonging to indigenous conceptual categorieswhich should give them an intrinsic organization and enhance recall-free recall, clustering, and improvement over trials was minimal (Cole & Gay, 1972, p. 1077.…”
Section: Logicmentioning
confidence: 99%
“…Recall a landmark study by Cole and Gay (1972) in which Western children, as well as children from the West African Kpelle group, were asked to play the categorization game "Which one of these is not like all the others?" When asked to pick from among a display of a log, a hammer, a saw, and an ax, Western children naturally picked the log, as of course it is not a tool.…”
Section: Abstract Reasoning Among the Kpellementioning
confidence: 99%
“…As a result we were able to refine our analysis far beyond what would have been possible with either approach used alone. This same type of reverberative research strategy has been used in cross-cultural cognitive studies by Michael Cole and his associates (Cole and Gay 1972;Gay and Cole 1967; Scribner and Cole 1977).…”
Section: Howard]mentioning
confidence: 99%
“…As a result we were able to refine our analysis far beyond what would have been possible with either approach used alone. This same type of reverberative research strategy has been used in cross-cultural cognitive studies by Michael Cole and his associates (Cole and Gay 1972;Gay and Cole 1967; Scribner and Cole 1977).There are, of course, dozens of other examples in the ethnographic literature. The point I wish to make, however, is that the complexity of the person-in-situation perspective lends itself to a variety of research strategies, and that exploration of these possibilities by ethnographers may provide important input toward the development of an interactional approach to human behavior and a more satisfactory framework for psychocultural analysis than we have yet enjoyed.…”
mentioning
confidence: 96%