Da'wah di Youtube: Upaya Representasi Nilai Islam oleh Para Content-Creator

Abstract

Youtube is one of the popular media used for preaching. This study aims to analyze the stretch of da'wah on YouTube as an effort to represent Islam and to develop a positive Islamic representation. They use descriptive qualitative methods using the theory of Nidzam al-Ukhuwwah Hasan al-Banna and Ting-Toome inter-cultural communication in building a positive model of Islam in the Maya world. The author found that the younger generation carried out da'wah's propagation through Youtube and positively, Islam was represented through this preaching. They also access YouTube more than any other media platform. Therefore, somebody can build positive content and opinions in developing Islamic representation. The two strategies found are content-creating and collaboration. Through this research, Islamic da'wah via Youtube can be encouraged and grown to become a reference media in exploring Islam.ABSTRAKYoutube menjadi salah satu media populer yang digunakan untuk berdakwah. Penelitian ini bertujuan menganalisis geliat dakwah di YouTube sebagai upaya representasi Islam dan Pembangunan Representasi Islam yang Positif. Menggunakan metode kualitatif deskriptif dengan menggunakan teori Nidzam al-Ukhuwwah Hasan al-Banna dan komunikasi antar-budaya Ting-Toome dalam membangun representasi positif dari Islam di dunia Maya. Penulis menemukan bahwa Geliat dakwah dilakukan oleh generasi muda melalui Youtube dan Secara Positif Islam direpresentasikan melalui dakwah tersebut. Mereka juga mengakses YouTube lebih dari platform media lain. Konten dan opini positif dalam pengembangan representasi Islam dapat terbangun. Dua strategi yang ditemukan adalah content-creating dan collaboration. Melalui penelitian ini, dakwah Islam melalui Youtube dapat didorong dan dikembangkan sehingga menjadi salah satu media rujukan dalam mendalami Islam.Kata Kunci: Dakwah Islam, Komunikasi, Dunia Maya, Representasi Islam, YouTube

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“…Youtube is a popular platform for Islamic content creators who provide religious narratives as well as Islamic scholarship that can add to the treasury of public knowledge. The internet makes it easier for preachers to gain a wider and more comprehensive audience network [5]. The presence of Virtual Islamic Boarding Schools such as (https://PesantrenalMadinah.…”

“…In addition, the stretching of da'wah carried out by the younger generation through Youtube has become a trend. Moderate Islamic learning and calls for tolerance, mutual respect, and doing good to each other are often recited [5]. These innovations are still not effective because they only focus on the practical use of technology and are less concerned with organized material arrangements.…”

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“…Pengaruh yang diberikan ini pun bisa beragam. Bisa berupa suara yang menyuarakan isu-isu sosial, hingga menyiarkan nilai-nilai religius (Gultom, 2021;Yahya et al, 2020). Namun tak jarang juga mereka yang mempunyai pengaruh besar sangat bisa menggiring opini negatif secara daring yang berdampak pada salah persepsi di dalam masyarakat, dan membawa kepada polarisasi antar golongan (Syahputra, 2017).…”