The purpose of this study was to develop a method for simultaneous analysis of aucubin, catalpol, and geniposide, which are representative iridoid glycoside constituents of Rehmannia glutinosa, in rat plasma, urine, and feces using hydrophilic interaction ultra high-performance liquid chromatography with tandem mass spectrometry. The three components were separated using 10 mmol/L aqueous ammonium formate containing 0.01% (v/v) formic acid and acetonitrile as a mobile phase by gradient elution at a flow rate of 0.2 mL/min, equipped with a Kinetex R HILIC column (50 × 2.1 mm, 2.6 μm). Quantitation of this analysis was performed on a triple quadrupole mass spectrometer employing electrospray ionization and operated in multiple reaction monitoring mode. The chromatograms showed high resolution, sensitivity, and selectivity with no interference with plasma constituents. In all three iridoid glycosides, both the intra-and interbatch precisions (coefficient of variation %) were less than 4.81%. The accuracy was 96.56-103.55% for aucubin, 95.23-106.21% for catalpol, and 94.50-104.16% for geniposide. The developed analytical method satisfied the criteria of international guidance and was successfully applied to pharmacokinetic studies including oral bioavailability of aucubin, catalpol, and geniposide, and their urinary and fecal excretion ratios after oral or intravenous administration to rats. The new method was also applied to measure plasma protein binding ratios in vitro. K E Y W O R D S aucubin, catalpol, geniposide, hydrophilic interaction chromatography, pharmacokinetics 1 INTRODUCTION Rehmannia glutinosa (plant name of origin: Rehmannia glutinosa Liboschitz var. purpurea Makino) is a herbal Article Related Abbreviations: CV, coefficient of variation; IS, internal standard; IV, intravenous; LLOQ, lower limit of quantification; MTBE, methyl tert-butyl ether; PK, pharmacokinetic; PP, protein precipitation; QC, quality control medicine that is used as a hematic agent, tonic agent, and antipyretic in oriental medicine with the effect of clearing away heat, promoting salivation, and removing heat from the blood to stop bleeding [1]. The plant has long been widely used, is recognized as having varied pharmacological actions and chemical compositions [1], and can be used as is raw, dried, or steam dried [2]. Rehmannia glutinosa has pharmacologically active iridoid glycosides as its main 4148