Development of Airlines' Distribution Capabilities

Abstract

Airlines' distributiontestify different methods of developments and implementation of new ideas related to airlines' products or models to meet customers' needs and create new desires for using the innovative means of communication to make the travel experience easier. Such methods of innovation rely on the evolution of information and communication technology that enhance and construct better field of communication. The examples of direct and indirect distribution approaches through both traditional and innovative capabilities will be exposed and in this research paper that willemphasize the development of distribution capabilities is creating new perspectives in allocating airlines products based on personalization, standardization, and expose to solve the existing distribution challenges.Airlines' enhancements of their Passenger Services systems considered to be the fundamental phase of development process, alongside the change of global distribution systems strategies and business model to manage the huge transformation in distribution trends.Airlines are recommended to cope with the initiatives of adapting and deploying the new distribution capabilitiesto get the maximum benefit of common transmission standards shared between partners, through using the application Program interface across, that will lead tofurther reduction in distribution costs in a transparent technique across all channels in a personalized perspective.

A review of recent advances in Internet of Things-based customer relationship management to improve customer satisfaction and loyalty in the airline industry

“…to enhance customer satisfaction and loyalty. Hammoud et al (2018) conducted a conceptual study on technology's role in developing airline companies' distribution capabilities. According to the study, IoT-enabled CRM enables airlines to interact with and collect customer data from new touchpoints, such as kiosks, smart mobile devices, social media, etc.…”

“…Prior research in the airline industry suggests that IoT-based CRM enhances the real-time data monitoring, collaborative, and data analytics capabilities of airlines (Keivanpour and Kadi, 2019;Pillai and Devrakhyani, 2020); sharpen network linkages with other airline companies (Bingemer, 2018) and airports (Zhang, 2020;Ushakov et al, 2022); reduces inventory cost (Keivanpour and Kadi, 2019); produces accurate traffic projections (Zhang and Yue, 2019), improves fleet availability and the availability of services (Keivanpour and Kadi, 2019). Such IoT-based CRM features allow airlines to provide customized services (He, 2020;Tang and Zhang, 2022) at a reasonable cost (Hammoud et al, 2018) and enhance customers' experience (Bingemer, 2018;Sharma et al, 2021;Ordóñez et al, 2020). These IoT-based CRM features could potentially allow airlines to improve customer satisfaction and loyalty; however, there is a dearth of research in the airline industry that could make this case.…”

“…These co-branded credit cards boost consumer loyalty and encourage increased spending (Wang and Hsu, 2016) Prior research demonstrates that IoT-based CRM helps airlines strengthen their network linkages with other airlines (Bingemer, 2018), airports (Zhang, 2020;Ushakov et al, 2022), etc. Airlines can offer tailored services (He, 2020;Tang and Zhang, 2022) at affordable prices (Hammoud et al, 2018) and improve the consumer experience (Bingemer, 2018;Sharma et al, 2021;Ordóñez et al, 2020) because of these linkages.…”

“…Prior research in the airline industry has shown several advantages of using IoT-based CRM technology. IoT-based CRM enables airlines to provide customized services to passengers at a reasonable cost (Hammoud et al, 2018;He, 2020;Tang and Zhang, 2022), improve the availability of services (Keivanpour and Kadi, 2019;Pillai and Devrakhyani, 2020) and customer experience (Bingemer, 2018;Sharma et al, 2021;Ordóñez et al, 2020). However, there is a shortage of research studies that portray the significance of IoT-based CRM in leading to customer satisfaction and loyalty in the airline industry.…”

Pelatihan Basic Reservation Untuk Peningkatan Pengetahuan Pre Flight Service Siswa Jurusan Wisata

“…GDS menjadi saluran lain bagi perusahaan penerbangan untuk menjual produkproduk yang dimilikinya seperti tempat duduk di pesawat (seat), ruang cargo di pesawat (space), rute (route) dan jadwal penerbangan (schedule). GDS juga berperan sebagai perantara antara perusahaan penerbangan dengan penumpang (Hammoud et al, 2018).…”