Bali as a world tourism destination, currently builds sport tourism. Golf is one of sport tourism that is increasingly attracting foreign visitors to Bali. Classified to a prestige sport, golf tourism may change the paradigm of Bali tourism from mass tourism towards quality tourism. This paper aims to elaborate on the antecedents of golfers" satisfaction and their loyalties to the destination. A hundred and thirteen foreign tourists who playing golf while their visit to Bali was surveyed and asked to fulfil the self-administered questionnaire with a 5-point Likert scale. The intrinsic as well extrinsic motivation was positioned as the exogenous constructs in a structural model with the satisfaction and tourists loyalties as the endogenous ones. In addition, their trust for the golf operators was placed as the mediator. Applying variance-based SEM, we found both motivations have a direct effect on their trust, but we did not find a significant effect of these motivations on their satisfaction. However, by the mediation of their trust towards the golf operator, intrinsic and extrinsic motivation showed their significant influences. In addition, their satisfaction in enjoying golf while traveling in Bali showed a significant effect on their loyalties to the destination.
Airlines' distributiontestify different methods of developments and implementation of new ideas related to airlines' products or models to meet customers' needs and create new desires for using the innovative means of communication to make the travel experience easier. Such methods of innovation rely on the evolution of information and communication technology that enhance and construct better field of communication. The examples of direct and indirect distribution approaches through both traditional and innovative capabilities will be exposed and in this research paper that willemphasize the development of distribution capabilities is creating new perspectives in allocating airlines products based on personalization, standardization, and expose to solve the existing distribution challenges.Airlines' enhancements of their Passenger Services systems considered to be the fundamental phase of development process, alongside the change of global distribution systems strategies and business model to manage the huge transformation in distribution trends.Airlines are recommended to cope with the initiatives of adapting and deploying the new distribution capabilitiesto get the maximum benefit of common transmission standards shared between partners, through using the application Program interface across, that will lead tofurther reduction in distribution costs in a transparent technique across all channels in a personalized perspective.
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