“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”

Abstract

Purpose Despite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that affect the attitude and purchase intention of non-food Halal products in a limited context of detergent products. This study is derived from the theory of reasoned action. It incorporates knowledge, religiosity and perceived usefulness of Halal label as antecedents of attitude. Design/methodology/approach This study applied a self-administered online questionnaire. Data were collected through an online survey with a non-probability sampling technique (convenience sampling). The study retained a total of 264 valid responses. The respondents mainly consisted of Muslim consumers from the 18–24 age group (62.5%), followed by the 25–31 age group (29.2%). Data were analyzed using partial least square structural equation modeling. Findings The results indicate that attitude toward Halal-labeled detergent is affected by the perceived usefulness of the Halal label, and knowledge of Halal. Consequently, attitude toward Halal-labeled detergent positively affects intention to buy Halal-labeled detergent. This study also suggests that religiosity has a positive effect on the perceived usefulness of the Halal label and purchase intention of Halal detergent. Originality/value This study is among the few studies that discuss the antecedents and consequences of attitude toward Halal products in the context of detergent, a non-food Halal product category besides cosmetics. Muslim consumer responses toward Halal label were mostly researched in food and cosmetics contexts, while in some countries such as Indonesia, Halal labeling on all products has recently become mandated by legislation. Hence, this study provides some insights regarding Muslim consumer’s attitudes toward Halal-labeled products besides food and cosmetics.

Readable Labels and Moderating Effect of Individual Personality Traits Effect on Consumer Healthy Packaged Food Selection Intention

“…Similarly, the behavioral beliefs determine the consequence of particular behavior. Past studies results revealed that making strong attitude of an individual for consulting food label at point of purchase play significant role in selection of healthy packaged food products (Rizkitysha & Hananto, 2020). Hence forth, the strength of attitude is directly proportion to the strong intention and strong actual behavior.…”

Determinan Niat Pembelian Produk Wardah di Jakarta

“…Berdasarkan penelitian terdahulu (Muhamad dkk., 2017;Chen, 2009;Tuhin dkk., 2020;Rizkitysha & Hananto, 2020) yang meneliti tentang makanan, kosmetik, dan deterjen yang dilakukan di negara Malaysia, Brunei, Thailand dengan menggunakan variabel religiusitas, gaya hidup, sikap dan niat pembelian. Namun belum ada yang meneliti tentang produk Wardah di Jakarta dengan menggabungkan seluruh variabel tersebut dalam satu penelitian, sehingga penelitian ini dilakukan agar dapat mengetahui seberapa besar pengaruh dan hubungan antara religiusitas, gaya hidup, dan sikap konsumen yang akan meningkatkan niat pembelian pada produk Wardah.…”

“…Dalam penelitian Muhamad dkk. (2017) yang meneliti tentang makanan dalam kemasan, dan Rizkitysha & Hananto (2020) tentang deterjen yang berlebel halal, serta penelitian yang dilakukan oleh Memon dkk. (2020) di Pakistan yang memiliki hasil bahwa religiusitas memiliki pengaruh positif terhadap niat pembelian.…”

Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan

“…Tabel 1 meringkas penelitian yang berkaitan dengan produk halal dalam tujuh tahun terakhir (2015)(2016)(2017)(2018)(2019)(2020)(2021). Penelitian tersebut mencakup produk makanan (Abd Rahman et al, 2015;Ayyub, 2015;Billah et al, 2020;Nurhayati & Hendar, 2019) dan non-makanan (Briliana & Mursito, 2017;Mohd Suki & Mohd Suki, 2018;Rizkitysha & Hananto, 2020). Tabel 1 menunjukkan bahwa eksplorasi pengetahuan produk halal konsumen Muslim Indonesia belum menjadi topik penelitian sebelumnya.…”