Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product

Balakrishnan, Janarthanan; Foroudi, Pantea

doi:10.1057/s41299-019-00078-w

Cited by 19 publications

(27 citation statements)

References 154 publications

(131 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, this study found the evidence that in the cement industry in Indonesia, reputation is able to increase people's purchase intention. The same finding was also shown by Balakrishnan & Foroudi (2020;Qalati et al 2021;Javed et al 2020;Bianchi et al 2019). Although Kim & Oh (2020) found that in the fashion industry, especially sports fashion, the corporate reputation has a weaker impact than the sustainability level.…”

Section: Discussionsupporting

confidence: 69%

“…Therefore, a number of new marketing methods have emerged such as viral marketing (Divya & Evanita, 2021), E-WOM (Cheng et al 2021) and others. Several previous literatures support the influence of reputation on purchase intention (Balakrishnan & Foroudi, 2020;Qalati et al, 2021;Javed et al, 2020;Bianchi et al, 2019). Kim & Oh (2020) found that in the fashion industry there are two variables that can increase purchase intention, namely sustainability level and brand reputation.…”

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 90%

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

“…Reputation is one of the key components to increase products competitiveness, both goods and services (Balakrishnan & Foroudi, 2020;Qalati et al 2021). The influence of reputation will be stronger if it is balanced with the use of social media (Balakrishnan & Foroudi, 2020). Therefore, creating a reputation must be taken seriously by the company because the impact is very significant on purchase intention.…”

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

“…Qalati et al ( 2020) found that the role of corporate reputation can be moderated by trust and perceived risk. Therefore, in increasing the role of reputation, efforts can be made with several things such as social media marketing (Balakrishnan & Foroudi, 2020), website quality, trust, and perceived risk (Qalati et al 2021). There are two types of reputation, namely positive reputation and negative reputation.…”

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

See 4 more Smart Citations

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Badawi

Jufri

Prasetyo

et al. 2022

Acad. J. Interdiscip. Stud.

View full text Add to dashboard Cite

The ongoing pandemic has resulted in various parties being affected both economically and socially. This makes social issues become very sensitive. For companies, efforts that can be made to help deal with the pandemic while improving performance are CSR (corporate social responsibility). Some literature proves the positive influence of CSR on company reputation, organizational commitment, and purchase intention. Therefore, this study aims to analyze the relationship between perceived CSR to company reputation, organizational commitment, and purchase intention. The type of this study is quantitative research with primary data obtained through distributing questionnaires on 310 employees in the Indonesian cement industry. The data analysis in this study is carried out using a structural equation modeling with SmartPLS software. The results of the analysis show that perceived CSR has a significant influence on corporate reputation, organizational commitment, and purchase intention. The findings also prove that there is a significant influence of corporate reputation and organizational commitment on purchase intention. This research also provides some strategic suggestions for companies in the cement industry to improve their reputation, commitment, and purchase intention of their consumers. This study contributes to broader exploration of a research model related to the positive impact of CSR on the company's internal aspects, namely organizational commitment and purchase intention, and external aspect, namely the corporate reputation. Received: 25 October 2021 / Accepted: 2 February 2022 / Published: 5 March 2022

show abstract

Section: Discussionsupporting

confidence: 69%

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 90%

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

Section: Corporate Reputation On Purchase Intentionmentioning

confidence: 99%

See 3 more Smart Citations

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Badawi

Jufri

Prasetyo

et al. 2022

Acad. J. Interdiscip. Stud.

View full text Add to dashboard Cite

show abstract

Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends

et al. 2023

View full text Add to dashboard Cite

In recent years, although scholars and practitioners in the supply chain (SC) field have become increasingly aware of the importance of social media for multipurpose applications, the subject remains unclarified about its functions and outcomes, especially in the 4.0 context. This review paper aims to visualize the big picture and structure of knowledge related to the application of social media in managing supply chains by adopting a bibliometric analysis on a sample of 354 research articles retrieved from the Web of Science during the period between 2008 and 2022 with two widely used bibliometric techniques: co-citation and co-word analysis. We discovered five major clusters of how social media is used in the supply chain context, including (1) in enhancing supply chain sustainability and business transformation, (2) social media analytics as an effective technique to extract business value, (3) in facilitating communication and coordination in the supply chain network, (4) in promoting social interaction and customer relationship management, and (5) in the development of supply chain relationship management. These will enable practitioners to adopt early changes in their SC, allowing them to become competitive and gain market leadership. Supply chain managers can connect with other SC stakeholders and share information through social media to improve operations, establish relationships, reduce risks, and altogether reach for sustainability. Potential research ideas are also offered for future investigation.

show abstract

Social media and food consumer behavior: A systematic review

Rini,

Schouteten,

Faber

et al. 2024

Trends in Food Science & Technology

View full text Add to dashboard Cite

Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product

Abstract: Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product. Corporate Reputation Review. pp. 1-20.

Cited by 19 publications

References 154 publications

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends

Social media and food consumer behavior: A systematic review

Contact Info

Product

Resources

About